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Inés Cantero roca

Account Executive (Planner)


Marketing & Communication passionate and strategic thinking addict.

Multitalented, inventive and non-conformist person who wants to explore new professional areas and has the wish to face new challenges as an Account Executive (Planner).  

Degree in Advertising and Public Relations (Universidad de Navarra, 2006) 

Postgraduate Certificates: “Fashion Communication” and “Communication & Events Organization”, IED (October 2010 –June 2011)

Current Digital Business Management & E-commerce student, internetAcademi ISDI (May 2015 - July 2016)

work history

feb 2008feb 2015

Senior Account Executive (Planner)

Focus Media S.L.A. (WPP Co.)

My competences:

Daily Client Service.

Multimedia Strategic thinking for different clients.

Strategy approach and presentations development (in Spanish and English).

International management and daily service (CHANEL Global).

Media campaigns trading management.

Media campaigns planning and buying.

Digital media planning: Display, Social Media, SEM campaigns development.

Multimedia campaign reports analysis.

Competitors reports analysis for the different clients.

New Business accounts collaborations.

Clients: CHANEL España, Seguros santalucía, ERES, The Colomer Group (Llongueras, Natural Honey y Revlon), Ferrero Ibérica and Industrias Gamo.

Clients New Business: MUM, nitview and Tampico

abr 2007ene 2008

Assistant Client Service Account Executive

Carat Spain S.A. 

My competences: Planning, buying and reports media campaigns executions. Competitors Analysis reporting for the different clients.

 Clients: Thomas Burberry, Bulgari, Hevige, Chupa Chups, Turismo de Andorra, Médicos Sin Fronteras, Bandalux, Granini y Black&Decker.


may 2015jul 2016

Digital Business Management & E-commerce                           

internetAcademi (ISDI)
feb 2011may 2011

Fashion Communication, postgraduate certificate 

IED Barcelona, Spain
oct 2010ene 2011

Communication & Events Organization, postgraduate certificate.

IED Barcelona, Spain

Advertising and Public Relations degree .

Universidad de Navarra (Pamplona, Spain)


Media Planning and data processing tools expertise

Infosys, Tom Micro, Galileo,Info Io, Comscore, Sizmek Platform, Twitter Ads.

Windows 2013 and Microsoft Office

Native language


C1 Level


C1 Level (ZMP Goethe Institut Official Certificate)


Mother language