Suyati Technologies private limited
At Suyati, I have managed the marketing responsibilities for three SBUs.
Suyati IT Services – a marketing technology services provider; Content Crossroads – an outsourced content creation service and SoCXO – a social employee advocacy platform.
- Recruited and managed a sales team of five members for Suyati IT services.
- Developed and maintained marketing plans, budget, metrics and ROI reports for SoCXO and Content Crossroads
- Have been SoCXO’s face in major industry events.
- Developed and managed product collaterals- online and print.
- Developed promotional campaigns to improve the pipeline and conversions.
- Revamped company websites – design and content update to support SEO.
- Executed press releases and periodical newsletters to internal and external audience.
- Responsible for conducting software demos and negotiating key accounts for the content business.
- Acquired three key accounts through channel sales.
- Improved online lead generation by 250%.