Tojo Joseph K

  • Kochi, Kerala
Tojo Joseph K

Product Marketing Ninja


B2B Marketing Specialist:

More than four years of experience in marketing B2B solutions with an excellent track record of meeting and exceeding expectations for APAC and North America. Hands on experience in marketing campaign management and communications aimed at improving brand awareness, demand generation, and conversion for IT services and enterprise products.

Work History

Work History
Jul 2012 - Present

Marketing Manager

Suyati Technologies private limited

At Suyati, I have managed the marketing responsibilities for three SBUs.

 Suyati IT Services – a marketing technology services provider; Content Crossroads – an outsourced content creation service and SoCXO – a social employee advocacy platform.

  • Recruited and managed a sales team of five members for Suyati IT services. 
  • Developed and maintained marketing plans, budget, metrics and ROI reports for SoCXO and Content Crossroads
  • Have been SoCXO’s face in major industry events.
  • Developed and managed product collaterals- online and print.
  • Developed promotional campaigns to improve the pipeline and conversions.
  • Revamped company websites – design and content update to support SEO.
  • Executed press releases and periodical newsletters to internal and external audience.
  • Responsible for conducting software demos and negotiating key accounts for the content business.

Major Accomplishments:

  • Acquired three key accounts through channel sales.
  • Improved online lead generation by 250%.
Oct 2010 - May 2012

Product Marketing Associate

ProdEx Technologies (EGrabber Inc.)    
  • Developed marketing collaterals for assigned product lines.
  • Generated a healthy pipeline of new prospects for the sales team.
  • Market research for competitor analysis (pricing, positioning etc.).
  • Identified new channels to promote the products.
  • Evaluated and qualified affiliate/marketing partnerships.

Major Accomplishments:

  • Individual sales contribution of $24,000 during January 2012 – March 2012 (special task assigned to set the benchmark for the sales team).
  • Generated 274 qualified leads with email drip marketing campaigns.


Aug 2008 - Sep 2010

Master of Business Administration

SCMS School of technology and management, kochi

Specialized in Marketing with HR with 68% cumulative marks.

Mar 2004 - Mar 2008

Bachelor of Engineering

oxford engineering college, anna university

Completed Mechanical Engineering with 70% cumulative marks.


  • Tackle ambiguity with clarity of thoughts and attention to detail.
  • Comfortable working with cross functional and diverse teams.