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Work experience

Sep 2010Present

PD Consultive Board Member

IESDE Business School

Member of the Consultive Board, in charge of structuring and planning continuity of Ex-Alumni formation.

May 2011Present

Senior Consultant & National Program Director

MatchPoint Consulting

As a Senior Consultant I deliver franchise consultation and brokering, providing, through a defined process, the right franchise for each person. Responsibilities include: customer prospecting, servicing consultation, matching candidates and franchises, walkthrough candidates over the brand selection process, educate candidates on franchising, and educating international franchisors on domestic market. As National Phoenix Program Director, I handle all program operations servicing all Mexican franchisees, through a virtual call center, reporting directly to VP of Marketing in Toronto and COO in Providence. Responsibilities include: Selection and Hiring of call center operators (now in Puebla, Atlixco, Guadalajara and Santiago de Chile), training and support for operators. Designing KPI´s and metrics to measure operators performance, managing day to day operations of the virtual call center from prospect reception and credit allocation to consultation delivery. 

Jun 2010Mar 2011

Board Member


Board Member and Co-Founder of South-Southwest Branch, first delegation of National Cinematography Chamber (CANACINE)

Jan 2006May 2010

CTO/ Executive Poducer / CGI Manager


  • Heads technology and production operations, project financing, corporate social responsibility, and partnership building for Mexico-based animated feature film/TV Production Company; controls budgets up to MX$21M.  
  • Acts as legal representative in partnership with CEO; manages international outsourcing contracts in Chile and Philippines. 
  • Attained MX$7.5M in funding for hardware/software investments from federal/state government technology foundation.
  • Led design, financing, and production as executive producer for new feature films, Nikté (2009) in partnership with Universal Studios (“Best Animated Feature” and “Best Original Score” nominee as well as Juan Escopeta and El Americano projected for release in 2010.
  • Forged strong industry and country alliances that resulted in winning Galardón PYME 2008 Award for “Best High Technology Incubated Company”; delivered first film in Mexico exhibited in DTS Digital and first film premier in DTS Digital in Latin America.
  • Played key role in company’s infrastructure, facility, business, and technological expansion, increasing IT staff from 1 to 12 personnel as well as introducing new technologies and building partnerships for film financing
Jan 2004Jan 2006

Online Producer / Digital Department Manager


Directed IT and production operations, process design, budgeting, financial/cost analysis and scheduling for TV, and video projects including Maya: La Primer Gran Historia, Roncho El Perro Malapata (30 episodes), El Chavo del 8 (animated pilot), and Angelo & Develo (3 episodes).

May 2002Feb 2004

Independent Consultant

Provided design and implementation, including network/server setup and website development, to businesses in Mexico.
Jan 2001Jan 2002

IT Supervisor


Medical sales company specializing in ventilation and neumology equipment.




A specially targeted course to address Directors, CXO´s, and decision makers to help them have the knowledge, wisdom and tools to create, develop and manage companies with 3 specific attributes: highly productive, deeply human and socially responsible.

Mar 2010Nov 2010


IESDE Business School

“This program is targeted to Directors, Division Managers and C-Suit Executives with at least 3 years of experience in their position that, because of their close relationship with the CEO, need to face high level problems and require a group vision of the organization”

Main Objective

At the end of the program, the Executive will be able to rethink his own results and open new paths to achieve positive results in all areas of his company, through group work based on trust in his team and living leadership, accompanied by a permanent update.

Jun 2009Dec 2009


IESDE Business School

“This program is targeted to CEO´s and C-Suite Executives who, without being experts in advanced finances topics, require enhancing their knowledge and developing directive skills in this field." 

Main Objective

The main objective of the FED Program is to lead Directors to develop at a maximum their abilities to be able to have a full landscape of the financial solutions on their companies and know how to use them to achieve the highest value possible, sharing their knowledge with other directors with similar responsibilities.

This program has a perfect balance between the theory concepts and practical cases applied on companies’ real life, so everything that is learned can be directly implemented on all organizations.


Tech Saavy
For more than 10 years I have been around technology, investigating, using and buying. I have been CTO for the biggest animation studio in México and have installed, deplyed, administrated and used first class and first in type equipment. Very fast learner in terms of Technology.
Project Management
I have been in charge of several animation production, including 2 major feature films, and rise them up from ground zero to release. Also have been in charge of several projects for Non-Profit Organizations. Largest Project Managed: Animated Feature Film "Nikte", duration: 26 months.


Roberto Quintero

Victor Lomas

Sergio De la Cruz

Rogelio Prior

Veronica Arceo

Jorge Zarate

Executive Producer of



Member of

Links about my work

Board Member

Gallup University Strengths

Strengths according to Gallup University:

  • Excellency
  • Strategy
  • Belief
  • Responsible
  • Connection


Senior Executivecreating pioneering solutions for growth, technological advancement, and change via strong analytical approach and business/financial acumen.  Establishes peak-performing organizations, combining expertise in operations/IT management, animated film/TV production, and long-term partnership building to expand resources, gain funding, and deliver optimal value. 

In only 6 months, company paradigm breaking and team leadership of Mexican Consultants

  • Breaking the “Independent Consultant” paradigm and created a supporting Consultant network with all Mexican Consultants, allowing the collaborative work needed to lower costs and increase business volume.
  • Creation and Management of the first Virtual Call Center in the world, managing day to day operations, staffing of operators.
  • Becoming team leader for consultants and support/backup for VP of Marketing and VP of Development, direct link with corporate office in Toronto

Transformed traditional Mexican animated film Production Company into digitized market leader in Latin America…

  • Launched and led computer-generated imagery (CGI) and visual effects department, decreasing background/scenery development 30% and creating 100% reusable scenes; restructured and on-boarded staff, building modernized corporate culture.
  • Strong leadership capabilities directing as Executive Producer, a 7 Area Director team, 2 fellow Producers and 60+ people indirectly, also outsourced operations in Chile and Philippines. As CGI Manager, 7 creative personnel and 2 IT staff as CTO.
  • Negotiated first roll-out of 3-D animation/modeling capabilities (Blade WS) in Latin America, attaining MX$7.5M in federal/state funding and landing sponsorship with HP Mexico for movie promotion; documented as successful HP case study
  • Gained MX$43M in federal/State funding for long-term, three-film production project, developing/presenting proposal to attain buy-in and communicate investment needs; presentation adopted by CEO, resulting in MX$37M additional project funding.
  • Surfaced and increased company’s market-wide presence, establishing training alliances with six universities including ITESM; joined business, civil, and educational groups, delivering lectures and presentations concerning funding, technology, filmmaking at conventions including DIGIT V5.0, Expo TI, and Congreso Nacional Creanimax.  

Innovation Leadercapitalizing on market and technological progress to create competitiveness and brand awareness.   

Executed full-phase planning and production of company’s first feature film, La Leyenda de la Nahuala, awarded Best Animated Film in 2007 by Ariel and Diosa de Plata…

  • Garnered MX$16M in funding as well as completed efforts one month ahead of time and 8% below budget, premiering first animated movie at Mexico’s largest film festival, Festival Internacional de Morelia. 
  • Secured critical partnership with Canadian software producer (Toon Boom) to acquire academy award-winning production software, Harmony, positioning film as first fully animated, 100% paperless feature film in Mexico; established company as first Mexican and largest Toon Boom Harmony facility in Latin America.  
  • Lowered 35% of animation production time, decreased staffing needs 40%, and cut 95% of companywide paper consumption.      

Given lectures and conferences

  • 2010
    • International Film Industry Congress SIE7E, at ITESM Monterrey
  • 2009
    • DIGIT V5.0, at ITESM Puebla
    • inFÓRMATE 2.0 ¿Competences… why?, at UPAEP Puebla
    • Financing and Franchise Forum at SEDECO Tehuacan
  • 2008
    • Applied Research and Tech Development at CONCITEP Puebla
    • Expo TI, State. At CANACINTRA Puebla
    • National Congress LATI/LSCA, at ITESM Puebla
    • State Congress, Marketing with Ethics, at Universidad Anahuac Puebla
    • Lecture for Business School at Universidad Anahuac Puebla
  • 2007
    • National Congress Creanimax 2007 at Creanimax Guadalajara
    • National Congress Interactivo 2007. At As Media & TV Azteca Puebla
  • 2004
    • Lecture for Business School at Universidad IBERO Puebla

Other Activities with Non-Profit Organizations

2008-2009 Operations Coordinator National Congress “Encuentro Puebla 2009” Juventud y Familia

2003 General Vice President, SIAC Puebla

2002 Human Resource Coordinator, SIAC Puebla

2000-2002 President, Juventud Misionera, North Branch

1998-2000 President, Juventud Misionera, Monterrey Branch

1997-1998 Financial Secretary, Centro de Reflexión y Estudios Latinoamericanos de Monterrey

1996-1997 President, Juventud Misionera, Puebla Branch

1995-1996 General Secretary, Juventud Misionera, Puebla Branch


My interests are simple, as I see them. I´m interested in Animation Industry, Finances, Project Development and Management, Concept Design, Business Planing and Management, Technology.