Tenuta di Bellaprima farmhouse
The aim of my job is to grow the farmhouse' profits through attracting new customers and by increasing the room sales. The main goal of the project will be achieved in stages:
1st step: marketing desk research, in order to assess what competitors offer (in terms of prices, quality of services and marketing material). 2nd step: giving help to improve the website and the services provided, so as to give a better image of the farmhouse for the new high-profile customers. 3rd step: entering in a partnership with agencies and tour operators so as to ensure a constant sale of the rooms.