•Marketing Specialist and Business Consultant with broad experience in all aspects of Radio and Television Advertising placement, copywriting, promotions and events.Interested in building relationships with companies in need of consultation for marketing success.
May 2007 - Present
Sales Manager/Key Accounts Manager
Provide support and training to 6-12 person sales team to help them meet and exceed individual and station revenue budgets for six-station cluster. Conduct daily/weekly training sessions for basic sales skills, customer-focused selling, and specific industry statistics. Provide in-field coaching of sales team. Develop effective sales packages and schedules. Develop and execute successful sales promotions. Conduct performance evaluations. Responsible for Business Development.
Feb 2006 - May 2007
Recruitment Sales Manager
Prospected, developed and serviced advertising clientele specifically for on-air recruitment for their employment needs. Developed quarterly newsletter-Recruitment News in the New River Valley. Conducted HR Seminars and Luncheons to educate employers on the benefits of using Radio to fulfill their employment needs.
May 2003 - Feb 2006
Senior Account Manager
Prospected, developed, serviced, and retained diverse clientele of advertisers to exceed individual and station revenue goals. Created and responsible for over 30 % of revenue for the entire six-station cluster.
Jan 2002 - May 2003
Television Advertising - Business Development / Sales-Prospected, developed, serviced and retained diverse clientele of advertisers to meet and exceed individual budget and revenue goals.
Apr 1984 - Dec 2001
Responsible for entire restaurant operations-including hiring, retention, training, scheduling, ordering, inventory control and profit/loss. Operated training center for General Managers throughout the district