Download PDF

Work experience

May 2009Present

Principal

Web Primacy, LLC
  • Assisting companies in building their businesses using web strategies and techniques.
  • Providing creative consultation on how to target, reach, and persuade potential customers utilizing internet marketing tools and resources.
  • Delivering site design, copy writing, keyword selection and optimization, search optimization and marketing, and user optimization services.
  • Integrated web applications such as Salesforce.com, MindBodyOnline, and other operational and marketing tools.
  • Managing social media accounts for clients.
Feb 2011Jul 2012

Marketing Consultant

Tango Networks
  • Developed and implemented engaging marketing programs for wireless unified communications system, responsible driving system, and cloud-based unified communications.
  • Developed marketing strategy targeting reseller, carrier, and consumer segments.
  • Supported press release creation and distribution
  • Managed online marketing programs including website, email, and social media.
2005Feb 2009

Services Sales Leader

Nortel
  • Support Account Managers to drive the strategy and close new service opportunities.
  • Marketed services resulting in increased revenues and margins.
  • Executed the development and definition of custom services to meet key account requirements.
  • Assist in proposal response creation and management of supporting team.
  • Exceeded revenue and orders quota in 2006 and 2007.
20022005

Terminal Alliance Manager

Nortel
  • Identified, established and managed alliances with strategic terminal and device manufacturers.
  • Negotiated non-disclosure and interoperability testing agreements.
  • Established joint marketing and sales initiatives resulting in closure of incremental business.
  • Provided internal teams relevant information on partner products and technology plans.
  • Led virtual team in the commercialization of new wireless data software release.
  • Investigated mobile partners for fixed-mobile convergence (FMC) solutions.
20002002

Manager, Wireless Internet Market Development

Nortel
  • Managed a team responsible for identifying new business in the wireless internet market.
  • Developed marketing and sales programs with aggregate value in excess of $100 million.
  • Established revenue and margin objectives based on customer share and targeted spend rates.
  • Developed data and prepaid marketing plans for tier 2 & 3 wireless carriers.
19992000

Product Manager

Allied Riser Communications
  • Developed and commercialized IP VPN solutions targeted at small to medium businesses.
  • Collaborated with engineering to establish required product specifications.
  • Defined pricing levels and developed sales strategies to meet sales forecasts.
  • Provided sales support and training to ensure clear understanding of the solutions.
  • Negotiated price, volume, and equipment requirements with vendors.
  • Provide training to sales staff, customer support technicians, and customers.
19971999

Senior Marketing Specialist

Nortel
  • Promoted to build and expand the wireless engineering services business at Nortel.
  • Provided support for all phases of marketing including service development, definition, pricing, sales training, collateral development, trade show support, and product positioning.
  • Created and implemented marketing programs resulting in 35% revenue increase.
  • Established strategic pricing and market positioning for Wireless Professional Services.
19961997

Sales Engineer - New Business

Ericsson
  • Provided technical support to Strategic Sales team (12 account managers). 
  • Collaborated with wireless operators to determine optimal technology, product, and services mix.
  • Delivered executive level and detailed operational presentations.
  • Simplified proposal creation, pricing and management through the development of new tools and methods. Reduced budgetary proposal creation time by 80%.
19941996

Lead Switch Dimensioning Engineer

Ericsson
  • Provided leadership and allocation of workload among team members.
  • Developed simplified product packaging method; resulting in lower deployment costs and faster delivery of switching equipment.
  • Participated on several quality improvement teams covering releasing management, technical support, and sales training.
  • Created and managed departmental work and quality procedures.

Education

Skills

Adobe Software
I have used Adobe InDesign and Photoshop in the creation of marketing materials for print and online usage.  some experience with Dreamweaver and Illustrator.
Microsoft Office Suite
Expert in core Microsoft Office Suite, including Word, Powerpoint, Excel, and Outlook.  Intermediate skills associate with database creation and management.
Sales
Responsible for sales of professional services to wireless carriers such as Sprint PCs, Verizon Wireless, US Cellular, and several smaller carriers.  Currently active in the sale of Managed Social Media and Internet Marketing services.  In addition to direct sale, I was in sales support roles for more than 10 years.
Marketing
Assisted in creation of Professional Services Marketing organization for large telecommunications company.  Also, created numerous marketing campaigns around services, software solutions, and products throughout my career.

References

Bruce Walpole

Bruce Walpole was my manager at Nortel from 1998 to 1999, and later we worked within the same market development organization as peers supporting different accounts.   Bruce was instrumental in my development from an individual contributor into a manager.

Brenda Boehm

Brenda served has been an adviser to me since the late 90's.  I also worked under her as a Terminal Alliance Manager at Nortel.

Rick Ross

Rick and I have been colleagues for over 15 years, starting at Ericsson.  We have maintained a strong friendship over that time.

Raymond Claxton, PhD. P.E.

Mr. Claxton is the owner of Materials Analysis Inc, a forensic engineering company in Dallas, TX.  His company is a current client of Web Primacy.

Erica Yaeger

Erica Yaeger has an outstanding reputation within the North Texas area.  She is the Owner of Richardson Living Magazine and the Executive Director of the Sci-Tech Discovery Center.  Erica worked for me during my time as Manager of  Wireless Internet Market Development at Nortel.

Work Examples

Additional Background

Awards:  2006 and 2007 Honor Circle Award for exceeding sales targets.

Software Proficiency and Experience:  MS PowerPoint, MS Excel, MS Word, MS Outlook, IE, Firefox,   Adobe Photoshop, Adobe InDesign, Dreamweaver, Joomla CMS, MS CRM, Clarify Web Opportunity Manager, Salesforce.com.

Technology Background:  Wireless technologies including UMTS, LTE, WiMax, SIP, CDMA, EVDO, GSM, GPRS, Wifi, IP, FMC, VPN, PTT, VoIP, Enterprise data networking, and HTML.

Misc. Special Projects:  Six Sigma Project Support Prime (2007); New Product Introduction Leader for GSM Packet Core (2001-2);  "EasyPak" Switch Supply Chain Simplification Project (1996).

Professional Development Courses & Seminars

  • Social Media for Businesses
  • Thinking Tactics
  • Marketing for Marketing Professionals (SMU)
  • Effective Presentation Skills
  • Negotiation Skills
  • Communication Skills
  • Leadership Training
  • Creative Thinking
  • Value-Based Selling
  • Value-Based Marketing
  • Corporate Ethics
  • High Performance Sales Competencies
  • Revenue Recognition and Deal Structures
  • Solution Based Selling
  • Corporate Finance Basics

Summary

Professional Summary:

Highly versatile professional with over 15 years experience in marketing, business development and sales of technology-related software, products and services; excellent interpersonal and communication skills; and an intense desire to assist companies grow profitably through the use of technology.

Essential Skills:

Effective communicator, active listener, optimistic problem solver, very organized and efficient, competent with technology, excellent analytical and market research capabilities, and ability to translate technical jargon into business terms.

Major Achievements:

  • Created Web Primacy, LLC, an Internet services company in 2009.
  • Developed marketing campaigns for custom professional services resulting in exceeding multi-million dollar sales targets fover multiple years.
  • Developed over $60 Million annually in targeted sales campaigns for Tier 1 & 2 Wireless carriers.
  • Co-created and implemented new marketing organization for Wireless Services resulting in a 35% revenue increase in less than one year.
  • Managed the nationwide commercialization and deployment of business-grade Internet services for start-up company.

Interest

Business creation, Online Business Processes, Mobile Applications, Wireless Devices, Smartphones, Social Media Marketing, Internet Marketing, Photography and Photoshop.

Community Involvement