In-depth understanding of Search as a channel.
Proficient in Researching, On-Page and Link Building tactics.
Growth-Hacking aficionado with a Business Administration background and a profound love for quality content.
Up-to-date and in tune with Google philosophy.
- Boosting product pre-orders
- Identifying target audiences and leading cross channel initiatives
- Creating content and hacking PR activities
- Social Media and website management
- Identification of customer needs, A-B testing etc
- Research on competitors
As a member of the Marketing team, my duties included:
- Facilitating marketing meetings & company venues
- Executing SEO/SEM campaigns
- Conducting Lead Nurturing campaigns in cooperation with sales
- Social Media campaigns execution and monitoring
- Digital Advertising campaigns setup and optimization
- Market, Audience and Competition Analysis
My responsibilities included:
- Handling business meetings and deal negotiations
- Reaching monthly sales targets
- Social Media Management
- Creating, curating and monitoring content
- Optimizing Advertising campaigns
- Researching and implementing co-marketing campaigns
- Negotiating and overseeing Media/PR campaigns
Growth Hacking | Training | Strategic Support
Plaisio Computers SA
- Data Mining: Researching and delivering a consumer segmentation solution that clusters audiences into segments based on behavioral analytics, demographics and buying tendencies.
- Social Media: Creating and monitoring social media micro-strategies and reporting on their performance.
- Online Advertising: Creating and monitoring Facebook Advertising Campaigns
Urban Owl Eyewear
Creating a Social Media Advertising framework via:
- Audience Research for EU product launch
- Advert Account Setup and initial segmentation
- Campaign Optimization
- 3-month employee Growth Hacking bootcamp
Archaeology and the Arts
Hosting a 3-month bootcamp for the in-house editorial team of «Archaeology and the Arts» magazine, published by Lambrakis Press.
During my fixed-term contract I managed a portfolio of customer account. My duties included:
- Digital Advertising Campaigns research, execution, and reporting.
- SEO & SEM Campaigns
- Social Media Content Calendar creation and implementation.
- Competition & Market Analysis.
- Content Strategy research and monitoring.