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Work experience

Feb 2013Present

Sr Product Marketing Manager

McGraw-Hill Education
  • Serve as the voice of the customer and develop messaging and positioning for multiple products and services across McGraw-Hill School Education, including Custom Solutions, Professional Development. ConnectEd, and other digital platforms.
  • Employ market research, customer segmentation, Voice of the Customer, product portfolio management, competitive positioning, market assessment, pricing, and create market research requirements to guide launch and support of two new services in 2014, including launching Create, a digital publishing tool, to the K-12 market.
Jul 2010Present

Adjunct Professor, Humanities

Columbus State Community College
    • Courses taught include Humanities 111, Humanities 112, European History to 1648, European History since 1648 and American History to 1877.
    • Other experience includes 4 years of teaching at the University of Michigan (Great Books Program, English composition and British History).
May 2011Dec 2012

Sr. Director of Product Management

NewsBank

Strategic positioning of hi tech digital products within marketplace, including academic, public library and K12.

  • Led NewsBank’s Historical Newspapers and Periodicals portfolio of products
  • Facilitated and coordinated cross-functional teams from all relevant departments and locations to support product strategy, including Rights and Permissions, Operations, Editorial, Marketing, and Customer Service
  • Worked closely with vice president of product development throughout product lifecycle process and to design and launch new products including Series 8 and 9 of Historical Newspapers, The Washington Star and Afro Americana Imprints (Library Company of Philadelphia).
  • Provided sales support and strategic positioning for publisher archives for both the academic and public library sales teams (large single title sales of historical newspapers)
  • Led multiple acclaimed webinars on digitization, histories of newspapers, regional historic newspaper content, key historical newspapers, and the academic and public library uses of newspaper content for libraries.
  • Frequent speaker and panelist at company events, trade shows, and scholarly conferences.
Feb 2008Aug 2010

Director of Special Collections

OCLC

OCLC (Online Computer Learning Center) ... Dublin, Ohio (February 2008 to Present)

World's largest, non-profit, cooperative of libraries (72,000 libraries in 86 countries); facilitates library cooperation in cataloging, inter-library loan, virtual reference, digital archiving, and other services; hosts world's largest union catalog of library bibliographic data (WorldCat); generates approximately $240.5 million annually.

Director, Special Collections (April 2009 to present)

Increase discovery of special collections within WorldCat); led development of digital data strategy and acquisition for open archives and special collections.

  • Led successful integration of OAIster, the world's largest aggregation of records pointing to open-archive collections with more than 25 million records contributed by over 1,180 organizations worldwide.
  • Coordinated collection acquisition plan for ArchiveGrid, a database of collection level descriptions and finding aids from archives around the world; and expanded the aggregation to over 1 million records, increasing finding aids by 13% to over 92,000.

Director of Product Management, OCLC NetLibrary (Boulder, CO) (Feb 2008-April 2009).  NetLibrary provides access to ebooks to greatest number of academic libraries worldwide and is the single largest provider of frontlist content to academic library market, offering titles in more than 20 languages.

  • Hired for and managed product management team and held P & L responsibility of $18 million, which also supported a licensed content portfolio of over $30 million.
  • Led the development of NetLibrary Media Center, desktop application enabling public library clients to search, manage, transfer and listen to downloadable eAudiobooks on portable devices; 6-month concept-release initiative recognized as amongst first in marketplace combining Media Center and iPod functionality.
  • Enhanced public perception of NetLibrary through representation and participation on industry panels, conferences, podcasts and publications; included development of advisory board ensuring organization operated with customer-focus and commitment.
20012006

Publisher

ProQuest

ProQuest … Ann Arbor, Michigan (2001 to 2006)

Creates specialized information resources and technologies enabling research, discovery, and lifelong learning in libraries of all types worldwide; annual revenues exceed $250 million.

Oversaw publishing functions for Historical Newspapers Program within Product Management; accountable for P&L performance of Historical Newspapers, Current Newspapers, and Gerritsen, Sanborn Maps and National Security Archive.

·Led product lines to double-digit growth over 5 years through continuous improvement and enhancements.

 ·Conducted market research through focus groups, interviews and surveys to develop and write business plans for cross-market products, including ProQuest Obituaries (launched 2006), Black Newspapers (2007) and ProQuest Civil War Era (2007).

20002001

Editor

Gale Cengage

Providededitorial management, support and expertise for large scale publishing projects under budget and on time: Gale Directory of Learning Worldwide:  A Guide to Faculty and Institutions of Higher Education, Research, and Culture (2000), MacMillan Science Library (Biology) (2001)--named one of Booklist/Reference Books Bulletin's 20 Best Bets for Student Researchers 2002. 

  • Contracted with and managed over 500 academic and professional authors to serve as advisers and contributors.
  • Coordinated efforts with tech teams to develop new processes for converting outside data from vendors into internal editorial processing systems.
  • Coordinated with imaging/multimedia and permissions departments to standardize artwork and resolve copyright issues; collaborated with design department to produce page specifications; attended sales meetings to determine customer focus.

Education

References

Sarah Brechner

Michelle exhibited extraordinary vision, strategy, and leadership in the highly successful historical newspaper resources that are now standard in research and academic library environments. 

 Over the years, Michelle has developed unique resources and tools, which illustrate her keen insight into current and next-generation information users.

Michelle continues to be a sought-after speaker, an innovator, and an in-demand leader throughout the information industry.

Portfolio

Portfolio

Edinburgh's Festival of the Book

Interviews

Podcast

Sample Presentation

Press Releases

Selected Publications

  • U.S.A Sixties (Grolier, 2001):  "Feminism in the Sixties."  Named one of Booklist's Twenty Best Bets for Student Researchers, 2001.

    ·Medieval World (Grolier, 2001):Sample chapters:“Children in the Middle Ages,” “Family in the  Middle Ages.”

“attractive and helpful reference source” -- Booklist, 2002

    ·The History of the Modern World (Marshall Cavendish, 1999):Sample chapters:“Dissent and Control in Early Modern Europe,” “Society in Nineteenth Century Europe”, “Social Structures in Early Modern Europe”, and “Population and Agriculture in Early Modern Europe.”

“outstanding set” --Children’s BookWatch, 2000

·“Integration of Local Schools:A Look Back” (series) in The Gloucester-Mathews Gazette-Journal, Tidewater Newspapers, 1995.  Won the Richmond Newsleader Journalism Award.

Specialties

Market Research and New Product Development +

Open Access Publishing +E-books and E-audiobooks +Digital Conversion (especially of historical or archival collections) +Expert Knowledge of the Archival Community +Experienced Speaker & Presenter +Online Education (Curriculum development, Blackboard, Courseware)

Blog Posts

Sample Scholarly Presentations

  • Consuming Online Historical Journalism Resources.”  Presented at The Joint Journalism Historian and Communication Conference (2012)
  • Teaching Early American Literature with Digital Resources.”  Presented at Brave New World:  Digital Scholarship and the Future of Early American Studies. Modern Language Association, (2007).
  • Civil War Obituaries and the Making of Memory.”  Presented at The Symposium on the 19th Century Press:  The Civil War and Free Expression, (2007).
  • "Where Will They Find History?": Research and Teaching with Early American Digital Resources." Presented at the BrANCH Conference, Cambridge (2007).
  •  “Electronic Scholarship in Early American Studies.”Presented at The Omohundro Institute of Early American History and Culture and the Society of Early Americanists Joint Conference (2007).
  • Preserving and Accessing Journalism Resources.”  Presented at The Joint Meeting of the American Journalism Historians Association and the AEJMC History Division (2007).
  • “Old News in the Digital Age,” Presented at The Symposium on the 19th Century Press: The Civil War and Free Expression, (2006).
  • “Technology and the Transformation of Primary Sources: A Tale of Two Digital Image Databases.”  Presented at the American Society of History and Computing Conference (2003).
  •  “Digital Newspapers in Historical Research.”  American Society of History and Computing Conference (2003).

About Me

Strategic product marketing and management leader, specializing in turning around large scale publishing projects and in developing profitable, award-winning products . 

Almost 15 years experience in strategic planning, market research, product ideation and product roadmaps, strategic marketing, and new product development. 

Certifications in general management (Executive Education Fisher College of Business, OSU) and Pragmatic Marketing.

I have successfully applied Pragmatic Marketing principles in leading teams within multiple organizations.