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Profile

  • More than 14 years of professional experience in public relations and marketing, media relations, new business development and event planning
  • Seven years of experience in leadership positions for national training companies
  • Seasoned business copywriter -- you name it, I've written it!
  • People and project management experience
  • Creative with an eye for and experience in art direction
  • Self-starter who takes initiative to problem solve
  • Excellent negotiator with sales and presentation experience
  • Flexible and highly capable of adapting to changing environments and ideas
  • Accustom to working on multiple projects and meet tight deadlines
  • Enjoys working with a team and independently
  • Computer savvy: Word, Excel, PowerPoint, Outlook, ACT!, Database Pro, Constant Contact, Social Media, GoToMeeting and some experience with QuarkXPress (plus Adobe Photoshop training in progress) 

Work experience

Apr 1998Present

Freelance Copywriter

  • Write marketing materials, ad copy and web copy for companies in a variety of industries
Apr 2011Feb 2012

Assistant Director of Partnership Development/Copywriter

PeacePartners, Inc. (DBA: PeaceBuilders)
  • Co-direct sales and marketing team for a national violence prevention training program credited for record-breaking fiscal year 
  • Spearhead national marketing campaign strategy to increase interest and revenue
  • Write newsletters, marketing campaigns, case studies and social media content
  • Update and edit curriculum content
  • Present sales pitches in person and via webinars to prospective buyers
  • Negotiate and close sales of new business
  • Research industry training trends and tools
  • Created a visual learning tool to assist members in navigating website
  • Completed a company provided train-the-trainers session
Aug 2004Mar 2010

Program Manager/Senior Copywriter (Promoted)

State of the Art Seminars (DBA: Staff Development Resources)
  • Hire and manage up to 20 speakers for national training organization
  • Research educational trends for new continuing education topics
  • Write and edit copy for training binders, brochures, website and collateral material
  • Measure the effectiveness of new trainers by collecting and analyzing data
  • Negotiate and renegotiate fee contracts with partners (savings of $31K in 18 months)
  • Initiate new business outreach (top producer of extra company revenue by securing additional contracted trainings totaling $35K in 12 months)
  • Direct placement of speakers in key locations across the country for maximum return
  • Travel to and manage operation of trainings to evaluate and ensure quality presentations
  • Coach trainers on areas of improvement
  • Spearheaded a streamlined database for easy reference of business partners 
Mar 2004Jul 2004

Program Coordinator for Event Planning

State of the Art Seminars (DBA: Staff Development Resources)
  • Negotiate costs nationwide for meeting space, food and beverage, and audio visual 
  • Review and sign venue contracts
  • Oversee onsite event coordinators
Oct 2003Mar 2004

Administrative Assistant

American Express Financial Advisors, Office of Debra Del Nero and Jeff Sheefel
  • Administrative support for two senior financial advisors
  • Heavy client contact, scheduling and meeting preparation
Mar 2003Aug 2003

Records Manager/Marketing Coordinator

Dr. Patrick K. Turley D.D.S., M.S.D.
  • Manage all patient correspondence, scheduling and records
  • Write and edit all marketing materials for website and e-card
  • Oversee on site promotional events
Dec 1999Nov 2002

Account Manager (Promoted)

Cynthia Michel Public Relations, Inc.
  • Train and manage up to two junior employees and three freelance writers
  • Research, write and edit press materials and collateral copy
  • Implement creative strategies to secure media placement
  • Establish and maintain relationships with national/regional media resulting in repeat client coverage
  • Prepare PR plans ranging from public relations, marketing, branding and events
  • Initiate new business leads
  • Coach client representatives before interviews with editors and reporters
  • As a lead team member, assisted a start-up client in taking their revenue from zero to $25million in the company's first nine months of operation (no advertising dollars spent)
Dec 1997Nov 1999

Account Executive (Promoted)

Cynthia Michel Public Relations, Inc.
  • Fulfill all media requests
  • Write pitch letters and press releases
  • Create and manage media lists for targeted campaigns
  • Track secured media coverage
  • Assist in manning press room at trade shows and events
  • Work closely with printing and fulfillment vendors for media mailings
Aug 1997Nov 1997

Intern

Cynthia Michel Public Relations, Inc.

References

Michelle Molina

Marcie Nordlund

Susan Callaway

Cynthia Michel

Education

1997

Bachelor of Arts

California State University, Fullerton
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Certifications

2003Present

California Basic Educational Skills Test, Emergency Teaching Credential

The State of California