Profile

  • More than 14 years of professional experience in public relations and marketing, media relations, new business development and event planning
  • Seven years of experience in leadership positions for national training companies
  • Seasoned business copywriter -- you name it, I've written it!
  • People and project management experience
  • Creative with an eye for and experience in art direction
  • Self-starter who takes initiative to problem solve
  • Excellent negotiator with sales and presentation experience
  • Flexible and highly capable of adapting to changing environments and ideas
  • Accustom to working on multiple projects and meet tight deadlines
  • Enjoys working with a team and independently
  • Computer savvy: Word, Excel, PowerPoint, Outlook, ACT!, Database Pro, Constant Contact, Social Media, GoToMeeting and some experience with QuarkXPress (plus Adobe Photoshop training in progress) 

Work History

Work History
Apr 1998 - Present

Freelance Copywriter

  • Write marketing materials, ad copy and web copy for companies in a variety of industries
Apr 2011 - Feb 2012

Assistant Director of Partnership Development/Copywriter

PeacePartners, Inc. (DBA: PeaceBuilders)
  • Co-direct sales and marketing team for a national violence prevention training program credited for record-breaking fiscal year 
  • Spearhead national marketing campaign strategy to increase interest and revenue
  • Write newsletters, marketing campaigns, case studies and social media content
  • Update and edit curriculum content
  • Present sales pitches in person and via webinars to prospective buyers
  • Negotiate and close sales of new business
  • Research industry training trends and tools
  • Created a visual learning tool to assist members in navigating website
  • Completed a company provided train-the-trainers session
Aug 2004 - Mar 2010

Program Manager/Senior Copywriter (Promoted)

State of the Art Seminars (DBA: Staff Development Resources)
  • Hire and manage up to 20 speakers for national training organization
  • Research educational trends for new continuing education topics
  • Write and edit copy for training binders, brochures, website and collateral material
  • Measure the effectiveness of new trainers by collecting and analyzing data
  • Negotiate and renegotiate fee contracts with partners (savings of $31K in 18 months)
  • Initiate new business outreach (top producer of extra company revenue by securing additional contracted trainings totaling $35K in 12 months)
  • Direct placement of speakers in key locations across the country for maximum return
  • Travel to and manage operation of trainings to evaluate and ensure quality presentations
  • Coach trainers on areas of improvement
  • Spearheaded a streamlined database for easy reference of business partners 
Mar 2004 - Jul 2004

Program Coordinator for Event Planning

State of the Art Seminars (DBA: Staff Development Resources)
  • Negotiate costs nationwide for meeting space, food and beverage, and audio visual 
  • Review and sign venue contracts
  • Oversee onsite event coordinators
Oct 2003 - Mar 2004

Administrative Assistant

American Express Financial Advisors, Office of Debra Del Nero and Jeff Sheefel
  • Administrative support for two senior financial advisors
  • Heavy client contact, scheduling and meeting preparation
Mar 2003 - Aug 2003

Records Manager/Marketing Coordinator

Dr. Patrick K. Turley D.D.S., M.S.D.
  • Manage all patient correspondence, scheduling and records
  • Write and edit all marketing materials for website and e-card
  • Oversee on site promotional events
Dec 1999 - Nov 2002

Account Manager (Promoted)

Cynthia Michel Public Relations, Inc.
  • Train and manage up to two junior employees and three freelance writers
  • Research, write and edit press materials and collateral copy
  • Implement creative strategies to secure media placement
  • Establish and maintain relationships with national/regional media resulting in repeat client coverage
  • Prepare PR plans ranging from public relations, marketing, branding and events
  • Initiate new business leads
  • Coach client representatives before interviews with editors and reporters
  • As a lead team member, assisted a start-up client in taking their revenue from zero to $25million in the company's first nine months of operation (no advertising dollars spent)
Dec 1997 - Nov 1999

Account Executive (Promoted)

Cynthia Michel Public Relations, Inc.
  • Fulfill all media requests
  • Write pitch letters and press releases
  • Create and manage media lists for targeted campaigns
  • Track secured media coverage
  • Assist in manning press room at trade shows and events
  • Work closely with printing and fulfillment vendors for media mailings
Aug 1997 - Nov 1997

Intern

Cynthia Michel Public Relations, Inc.

Education

Education
1997

Bachelor of Arts

California State University, Fullerton
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Certifications

Certifications
2003 - Present

California Basic Educational Skills Test, Emergency Teaching Credential

The State of California