Paul is an Internet marketing consultant and trainer specializing in social media. He is a popular speaker and author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley. Most recently, Paul served as Internet marketing director for Bizzuka, a web design, content management and Internet marketing company based in his hometown of Lafayette, LA. Prior to that Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical. Paul sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, Modern Media Man and SmartBrief on Social Media. He is a feature writer for Practical Ecommerce magazine on the use of social media for marketing and blogs for the MarketingProfs Daily Fix blog, Social Media Today and Paul has led numerous blog and social media workshops and seminars, including the first ever such seminar to be held in Asia. He has also blogged professionally with Weblogs, Inc., as well as with Paul is a Technical Editor for Pearson and Wiley publishing and has worked on most of the For Dummies series books related to blogs and Internet marketing that have been written. He was technical editor and contributing writer on Buzz Marketing with Blogs For Dummies, the very first book to address blogging from a purely business perspective.

Work History

Work History
Apr 2010 - Present

Social Media Consultant | Trainer | Speaker

Paul Chaney

Internet marketing and social media consulting, training and speaking services focused on small to medium enterprise.

Apr 2010 - Present

Social Media Director

Practical Ecommerce

Serving part-time as social media director for ecommerce information resource site, Practical Ecommerce and its sister site, Ecommerce Developer.

Sep 2009 - Present


The Digital Handshake

My second book on social media, The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, was published by John Wiley & Sons in September 2009. 

Aug 2007 - Apr 2009

Internet Marketing Director

Bizzuka, Inc

Bizzuka provides custom Web site design, content management services and Internet marketing services for small and medium sized business throughout the United States. I oversaw online marketing and provided direction to its social media engagement efforts. 

Jul 2006 - Aug 2007

VP, Marketing and Business Development

Blogging Systems

Blogging Systems provided turn-key blog social networks for real estate, recruiting and other industries. 

Nov 2004 - Jul 2006


Radiant Marketing Group

Boutique marketing consultancy focused on providing web design, development and online marketing services to small-to-mediums businesses with a special emphasis on new media.

Dec 1999 - Nov 2004

Director of Online Communications

American Family Association

Oversaw all aspects of AFA's online communications efforts, which included a family of Web sites, opt-in email list management, online advocacy and fund-raising.

  • Grew department from one staff member to four full-time employees and one part-time
  • Went from two web properties with 1,500 unique visitors per day to more than 12 with over eight million visitors per month
  • Oversaw creation of innovative online advocacy technology 
  • One of first non-profits to deploy use of RSS technology
  • Grew opt-in email marketing list from 50,000 to over two million
  • ncreased online revenue from zero dollars to nearly $700,000 per year


Jan 1980 - May 1985

Master of Religious Education

New Orleans Baptist Theological Seminary
Aug 1975 - May 1977

Bachelor of Music

William Carey College
Aug 1973 - May 1975

Associate of Arts

East Central Junior College



Public Speaking

Business Blogging

Internet Marketing