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Work experience

2008Present

Consultant

Independent Franchise Developer

Directly responsible for the development and promotion of a business plan to potential investors to establish a franchised food chain on the East Coast of the United States.

19942008

President

Ventas y Servicios, S.A.

Served as the President for one of the most important financial holding companies in Colombia.  Responsible for the positioning of the company as the first direct marketing and sales outsourcing company.  Specialized in database, telemarketing, sales and customer relationship management.  Created outbound telemarketing programs for client activation, client retention, retail distributors and integrated health services. 

Achievements:

- Led V&S to rank between the best 100 companies in Latin America, getting the 2006 Business Success Award and #10 between the top 1000 companies with best performance in Colombia.

- Developed acquisition and loyalty programs that multiplied V&S growth, up to 40% only in one year.

-Profit margin also increased from 7% to a 12%.

19921994

Executive Vice President and Partner

Listas, S.A.

Accountable for the development of direct marketing strategies, including database management, communications, mailing, fulfillment and telemarketing services for clients of the firm.  Promoted B2B abd B2C marketing strategies for national product launches.

Achievements:

- Evangelize the usage of Data base for B2B and B2C.

- Open more than 4,000 credit cards in 4 months, 10 % conversion rate.

19871992

Computec, S.A.

Senior Commercial Manager:

Responsible for developing customized systems and information for specific client needs.  Served as the manager for three operating divisions within the company.  Developed and implemented the strategic plan for marketing, operations, finance and sales. 

Compulaser Division Manager: created, launched and commercialized specialized high end printing system to expedite billing statements for financial institutions and governmental sectors.

Datacredito Sr. Manager: Responsible of business profitability. Consolidated Datacredito as the first Company in financial information and Credit reports.

Achievements:

Great business contribution to Computec, profits volume increased 42% in three consecutive years.

19791987

Vice President of Client Services/Shareholder

Mercurio Advertising

Served as the account director and leader of financial, real estae, package goods and retail accounts.  Developed advertising campaigns in TV, Print, OOH, promotional and in store materials.

Achievements:

Due to great performance was invited to become a company partner.

Education

BS

C.E.S.A.

MBA

E.A.F.I.T.

My Alma Maters

Recognition & Awards

Summary

I bring to the table over 30 years of professional experience.I have excelled in the areas of leadership, operations, marketing, business creation and strategic planning.

I have gained experience in the management of medium and small businesses in various service sectors such as call center, advertising, commercial BPO, databases and franchises.I have also served as a leading member of several boards of directors for various financial sectors, print publications (magazines), agricultural businesses and nonprofit associations.

I can offer companies solid and proven leadership experience, commercial creativity, and vision for the future (both short, medium and long term).

References

Available upon Request.

Languages

Bilingual:  English and Spanish

Honors

- President and Co-Founder of DMA, Direct Marketing Association, in Colombia.