Venkatachalam P.A

Venkatachalam P.A


  • Jewellery Store Operation & Marketing 
  • Managing Store Operations & Visiting the Potential Clients (DTH)
  • B.Pharm.,doing MBA in Retail Management

Assist Manager DTH of Kirtilal Kalidas Jewellers Pvt Ltd, more than 11 years exp of  Marketing, Jewellery Store Operations & Customer Relationship Management (CRM) and engagement experience in developing and implementing strategic technology initiatives, and delivering high customer satisfaction levels.

 Performance-driven sales leader with a strong record of results in sales of Diamond and Gold Jewellery and customer services. Successful driving rapid revenue growth, penetrating target markets, revitalizing sales performance, and gaining strategic advantage against the competition. Effective building, leading, and motivating strong teams of management and sales performers.

Additional strengths and capabilities include: .

  • In progressive sales leadership roles, contributed to rapid and strategic growth of Direct to Home vertical (10% of the Store sales achieved from DTH) 
  • Recapturing the old potential clients and customer satisfication
  • Work History

    Work History
    Sep 2008 - Present

    Assistant Manager-DTH

    Kirtilal Kalidas Jewellers Pvt Ltd

    Currently I am working for Kirtilals Gold and Diamond Jewellery (An ISO 9001 : 2000 Company ) as Associate Store Operations, Coimbatore. Joined on 15th Sep 2008

    Kirtilal Kalidas Jewellers Private Ltd. is a renowned manufacturer and retailer of premium Diamond & Gold jewellery operating with 7 jewellery stores and a state of the art manufacturing unit in South India. It has the unique distinction of being the first company to be certified under ISO 9001:2000 for both its retail and production units simultaneously.

    • I am responsible for building sales volume, establishing and maintaining customer relationships, creating effective teamwork, selecting appropriate merchandise and developing sales Team talent.
    • I am also responsible for Direct to Home Team Performance
    Jun 2007 - Sep 2008

    Asst .Manager –Store Operations

    Tanishq Jewellery


    Co coordinating the stock level activities ensuring no out-of-stocks of core lines

    Planning and executing the Marketing activities of the Store to promote sales and create brand awareness.


    Primary Responsibilities:

    Conducting activities to increase Sales:

    • Planning and executing local TV Channel (jewellery awareness) programs
    • To conceptualize, plan & execute joint-events/activities with ladies club, lions club etc 
    • Conducting jewellery display programs in Marriage functions
    • Conducting jewellery awareness programs in Store once every fortnight for a new set of customers each time.
    • Conducting public welfare programs like free eye camps for auto-drivers to generate more f ootfalls
    • Managing print  advertisement
    • Managing an out-door marketing team to promote  Savings scheme – Using a kiosk for the purpose, in and around the city, which has self-explanatory banners.
    • Approaching the banks, institutions, colleges, schools etc for savings scheme enrollments
    • Organizing public entertainment activity like Rangoli competitions for house wives by direct house visit with tie up from a team of leading daily news paper
    • Maintaining a highly professional and efficient telecalling system
    • Organizing special programs on Doctor’s Day, Teacher’s Day, Mother’s Day, Father’s day etc
    • Initiating tie-ups with lifestyle brands for value added benefits to customers
    • Cross tie-ups for walk in generation
    • Sales contribution to each month from a particular activity or event-like wedding customer follow up
    • Monitoring and maintain the Visual merchandising of the store
    • Effectively managing the sales people.
    • Involving in all aspects of retail environment including behavior, attitude, work ethics and culture
    • Achieving new business development for the store and to re-establish my contacts to drive this new business forward.
    Dec 2005 - Jun 2007

    Unit Manager

    ICICI Prudential Life Insurance Company


    • Recruit and monitoring the day to activities of Advisor team.
    • Conducting activities for recruiting people and sourcing insurance, investment planes.
    • Conducting monthly meeting for advisors.


    • Achieved Rs 31 lakhs of received premium
    Oct 2003 - Nov 2005

    Public Relation Officer

    1. Dr Agarwal Vasans Eye Hospitals


    • Monitoring the day to day activities of marketing team consisting of Executives.
    • Arrangements of Medical camps for corporate and associations
    • Organizing CME programmes, Health related events and Press meets
    • Meeting Doctors and Generating Referrals 
    • Establishing Telemedicine facility across the Tamilnadu for generating referrals


    • Eye camps and awareness programme have been conducted in each and every schools and colleges in Salem and Trichy regions
    • Consistently achieved the hospital monthly targets
    • Have been successful in generating business from potential and referral doctors across the Tamilnadu
    • Potential hospital and leading Nursing homes have been made tied up for tertiary care
    Jun 1999 - Sep 2003

    Executive - Marketing

    Tablets (India) Limited Chennai


    • Meeting Doctors and Generating Prescription
    • Promotion of Gastro entrology, oncology products, coughs formulations and Amino acids Multivitamin combination 
    • Monitoring the market& providing feedback to HO
    • Launching of new product &its pre-post market survey
    • Sales Management i.e. sales Promotion, sales Generation &Order procuring


    • Consistently achieved 100% sales target
    • Successfully launched the new product-Peglec powder (gastro cleaning before colonoscopy), Ambrolite-s Cough syp


    Mar 2008 - May 2010


    Bharathiar University

    Doing M.B.A., Retail Management in Bharathiar University, will be completing May-2010

    Mar 1994 - Oct 1998


    Vinayaka Missions College of Pharmacy