Work History

Work History
May 2008 - Mar 2009

Marketing Manager and Creative Director

Bioness Inc.

Supervised five person marketing communications team challenged to identify promotional opportunities and execute tactical solutions for award winning medical device company. Managed all aspects of corporate marketing including brand development and integration across multiple communication channels, target strategy, and vendor management.

• Sourced, evaluated, and negotiated contract for customizable online StoreFront system to streamline management and distribution of company’s 200+ corporate marketing and clinical training deliverables with an expected first year savings of $170K.• Managed multilingual brand integration of print collateral for international business-to-business product commercialization program with expected first year sales of $3M.• Led realignment of in-house marketing team to chart against corporate priorities, significantly improving branding consistency across all product and business deliverables.

2005 - 2007

Marketing Communications Brand Manager

Amgen Inc.

Partnered with brand leadership and managed seven person cross-functional marketing communications team to plan and implement integrated communication programs for $4B co-promotional brand, Enbrel. Collaborated with co-promotional brand partners to define and execute strategies of communicating leadership objectives to sales force.

• Led matrix team through concept and execution of multiple co-promotional sales meetings and tradeshows with budgets of $1.5M, achieving highest survey results from attendees in past three years. • Drove new level of cooperation between co-promotional brand and matrix teams, resulting in a more unified brand image and leadership messages during sales meetings. • Managed account review process and presented budget status updates for brand leadership review for approximately $5M Marketing Communications budget, resulting in timely and accurate accruals.• Developed customized branding program for advocacy ad campaign, resulting in an initial cost savings of 70%. • Identified and implemented alternative production solutions for Medical Communication programs, decreasing operating costs by 50%.

2004 - 2005

Traffic Specialist

Amgen Inc.

Established, managed, and communicated directions, expectations, and schedules for marketing communication programs including print collateral, tradeshows and national sales meeting deliverables for two in-line oncology brands and multiple oncology pipeline candidates. Direct liaison between the creative team, outside vendors, and in-house studio design department.

• Managed production of numerous deliverables for national DTC campaign. Campaign resulted in 13% sales lift in four months in test markets and 300% ROI in national market. • Coordinated over $1M investment in production and printing of patient chemotherapy education program, resulting in accurate execution and fulfillment of 90K deliverables. • Collaborated successfully with suppliers to produce and deliver with 100% accuracy a 306 page industry standard reference guide within eight weeks.

2002 - 2004

Production and Traffic Manager

Bear Enthusiast Marketing Group

Directed, coordinated and supervised in-house team of creative designers to produce high impact production solutions.

• Coordinated production of key national campaign, resulting in sell out of initial product shipment. • Managed execution of brand identity, advertising and point-of-sale materials, increasing sales of product and licensed accessories by more than 300%. • Negotiated with printers and designers to develop cost effective advertising campaign, generating sales of millions with initial launch. • Supervised creative execution and delivery of dealer point-of-sale materials. Led decision to make material available on line for faster distribution, increasing sales of up to 197%.

2001 - 2002

Media Manager and Production Manager

Bear Enthusiast Marketing Group

Partnered with Account Managers to design and produce collateral and media campaign strategies

 • Leveraged and secured reduced print media rates for ad placements and added-value direct mailings for more than 15 clients. Provided cost savings for one client of more than $220K. • Researched and negotiated all production costs, supplying clients with best cost effective solutions and an average savings of more than 30%.

2000 - 2000

Account Coordinator

Breiter Concepts

Acted as both internal project manager and client liaison, responsible for managing and developing corporate, consumer and entertainment Web sites and new media projects.

1997 - 2000

Casting Director and Producer

Bert Bertis & Company

Managed creative development, production and delivery of national radio commercials for advertising and marketing agencies, entertainment studios, and new media outlets. Auditioned, directed and scheduled voice-over talent for productions.

• Secured talent for productions, generating company’s sole revenue for five months. • Built loyal customer base by negotiating and proposing cost effective creative and production solutions to clients.

1995 - 1996

Segment Producer

Weller Grossman Productions

Developed, wrote and produced television scripts for cable service informational shows. Researched and secured on-camera guest experts to feature in show segments. Managed production schedules and timelines to identify and meet critical milestones.

• Negotiated contract terms with nationally known companies for product placement, resulting in 10% overall savings to production budgets. • Wrote and produced show segments for two separate series that ran on initial launch of national cable network.


2009 - 2010

Master of Arts

National University

Related Coursework

  • Consumer Behavior
  • Marketing Research Techniques
  • Campaign Planning & Evaluation
  • Crisis Communication Planning
  • Persuasion Messaging Techniques

"At the completion of the Master of Arts in Strategic Communications, graduates will emerge with a deep understanding of the theories of communications and persuasion, an ability to lead and participate in the team development of organizational communication strategies, and the practical skills to plan, produce, and evaluate a strategic communications program."

National University School of Media and Communication