- Stillwater US-OK
- [email protected]
STATEMENT OF GOALS:
My short-term goals are to grow my passion for and knowledge of digital media as an assistant digital media planner at Maxus, a job I start in January. Contributing to the success of the brands Maxus works with and the success of the company overall are my other short-term goals.
In a year, I would like to be a media planner with Maxus, enjoying life in New York and somehow giving back to younger students seeking careers in strategic communications.
In 5 years, no matter what company I am with or what my job title is, my goal is to hold the respect of my peers as being the best at whatever it is I'm doing, maintaining a strong desire to learn and using that desire to fuel innovation within the industry.
Worked with the account service director to build the client roster through networking and a targeted approach of
local small businesses and campus organizations.
Reviewed all work to ensure consistency, quality and effectiveness.
Oversaw day-to-day operations including new business meetings, new business proposals and staffing.
Handled all financial aspects of the agency, including estimate approvals, accounts payable and accounts receivable.
Worked with the Whataburger account team and creative teams to deliver strategic, on-brand integrated marketing communication tools.
Learned how to be an effective account manager in the agency process - client relations, research, timeline development and management, briefing, proofing, estimates, billing, results presentation - and everything in between.
Facilitated multiple print, out-of-home and studio projects from client request to final file release.
Assisted with pre-production, commercial shoot and post-production for 3 TV spots and several online banner ads.
Assisted with photoshoot prep for point-of-purchase displays and product guides.
Wrote and helped lead briefs for point-of-purchase materials, press kit inserts and branded apparel design.
Researched, analyzed and compiled competitive insights, industry trends and consumer attitudes.
Gained brand exposure to Shiner Beers, Costa Del Mar Sunglasses and Frost Bank.
American Advertising Federation National Student Advertising Competition team leader. Lead team of 16 members in researching and developing an integrated campaign for State Farm. The team finished 1st Runners-Up in Competition 1 at the 10th District Competition in Amarillo, Texas.