Ken Whelan

Ken Whelan


Executive in the sports / entertainment industry with over 15 years of experience.  If you would like to contact me, please e-mail me: 

Work History

Work History
Sep 2008 - Present

Senior Director, Corporate Alliances

Make-A-Wish Foundation of Greater Los Angeles

Directed, planned and executed corporate sponsorship sales, marketing and client activation/servicing for the Make-A-Wish Foundation of Greater Los Angeles. Sales efforts lead to highly successful regional, national and international sponsorships by securing $1 million in monetary support for Make-A-Wish.

Nov 2008 - Sep 2010


Sports/Entertainment Industry

Services retained for projects including:

• Game Producer, Los Angeles Galaxy vs. Real Madrid Soccer Match at the Rose Bowl – Pasadena, CA (August 7, 2010)

• Project Runway "Happy Hour N' a Half" Party at The Tea Room at h.wood – Los Angeles, CA (July 2010)

• Vitaminwater Kobe "Kloser" Party at ESPN Zone – Los Angeles, CA (May 2010)

• Mia Hamm & Nomar Garciaparra Celebrity Soccer Match at Home Depot Center – Carson, CA (January 2010)

• T-Mobile Invitational Basketball Tournament at Samford University – Birmingham, AL (December 2009)

• NASCAR "Champions Week" – Las Vegas, NV (December 2009)

• The Breeders Cup at Santa Anita – Los Angeles, CA (November 2009)

• Vitaminwater / Kobe Bryant “Get on the #24 Bus” promotion at STAPLES Center – Los Angeles, CA (September 2009)

• WWE "SummerSlam" at STAPLES Center – Los Angeles, CA (August 2009)

• T-Mobile / NBA "Shot of a Lifetime" – Mobile tour across the United States (June 2009)

• NASCAR "Rev'd Up" – Rancho Cucamonga, CA (February 2009)

• Mia Hamm & Nomar Garciaparra Celebrity Soccer Match at Home Depot Center – Carson, CA (January 2009)

• T-Mobile Invitational Basketball Tournament '09 at Ball State University – Muncie, IN (December 2008)

Aug 2006 - Jul 2008

Executive Director, Business Operations

NBA Development League, Los Angeles D-Fenders
• Recruited back to the Lakers organization in August '06 to oversee and run all day-to-day Business Operations of the Lakers NBA D-League affiliate with focus on profit and loss responsibilities, hiring and supervising senior staff, managing relationship with NBA League office and other teams in league, selling sponsorship, directing game operations at STAPLES Center, negotiating team travel, negotiating team hotel contracts, writing press materials, writing web content, etc. Directed and executed all aspects of running the team from a Business Operations standpoint.
May 2005 - Jul 2006

Executive Director, Athelte Management & Business Development

Mosaic Sports Management, LLC.
• Negotiated, sold and serviced sponsorship contracts to blue-chip corporations including Blue Cross, Nestle and Oakley, etc. • Secured publicity opportunities for roster of athletes in major media outlets including "Cribs" (MTV), "The Daily Habit" (Fuel TV), Complex Magazine, Skinnie Entertainment Magazine, and Carbon Magazine.
Oct 2003 - Sep 2004

Account Executive, Consulting

Wasserman Media Group

Developed and executed promotions, events and partnerships with clients, athletes and agents for T-Mobile USA, Inc. Negotiated professional athlete contracts (on behalf of T-Mobile) for members of the 2004 T-Mobile Action Sports Team for athletes including US Olympic Medalists Shaun White and Gretchen Bleiler, etc. Negotiated title sponsorship of the 2004 T-Mobile Core Tour presented by Nokia; a multi-city national action sports and music festival. Executed promotional programs for T-Mobile’s sponsorship of the Summer X Games X in Los Angeles, CA in 2004.

Jan 1998 - Oct 2003

Manager, Corporate Sponsorships & Promotions

Los Angeles Lakers, Inc.
• Executed the day-to-day fulfillment of contractual obligations including print, web, signage, and promotions for corporate sponsors including Southwest Airlines, Toyota, Nestle, STAPLES, Sony Pictures Entertainment, Warner Brothers, Buena Vista Home Entertainment, Sony Playstation, Verizon Wireless, and Miller Brewing Company. • Generated increased revenue for the Lakers via sponsorship sales to Kraft Foods, Professional Sports Publications, and Mammoth Mountain Ski Area Company. • Direct supervisor of staff of 4.



Bachelor of Arts

University of California, Riverside