Igor Getmantsev

Work History

Work History

Apr 2008 - Jul 2014
Building industrial group “Kovalska” 

Development and implementation brand promotion strategy. Integrated brand management. New brands insertion on the market. Planning and implementation advertizing campaigns on external data mediums, in press, Internet, work with advertizing agencies. Reporting in order to the achievements. Compositing analytical reports: competitor analysis, product realization, assortment analysis. Exhibition organizing and implementation. Printing Materials development: technical catalogs, corporate booklets etc. Printing & souvenir materials production. Package development. Organized the customer service quality control program. Generating corporate sites, Internet promotion. Motor transport and equipment brandering. Company style working out. Enterprise`s designing.

Administrating project with retailers:


Have prepared enterprises to work with retailers “EpiCentreK” & “Nova Linija”: commercial proposal forming, negotiating of pricing, contract concluding. Have built circulation of documents system. Package development for retail, system of labeling. New products insertion.

Sale direction: sales managers` control. Dispatch control, orders coordinating, circulation of documents. Remainders control.

Sales support, trade marketing. Full working circle with trade equipment and POSM. Trade personal training and merchandising.


Organized sales through retailer networks. New brand «SILTEK» insertion on the market – dry building mixtures. New brand «Dibrova» insertion on the market (dwelling complex). Promotion new trend an manufacturing - collapsible reinforced concrete New factory in Chernigov promotion. Creating web sites net (5 sites) including Internet shop. Implementing large number of successful promo campaigns, exhibitions.

Mar 2007 - Mar 2008

(Trading and industrial holding company specialized in edible fast preparing products. ТМ «Domashnij obed», ТМ «Appeti», ТМ «BIG LUNCH», ТМ «Privet Obed».)

Promotion strategy development.

Compiling and implementing product advancing marketing plan. Budgeting. Event system of accounting and reporting. Work with publishing houses, creative agencies, ATL-agencies, printeies (production). Competition environment analysis.

Trade marketing:

Development and implementation trade marketing projects, planning, organizing, analyzing & BTL-events. Producing POSM, logistics. Merchandising standards. Control upon trade marketing system, sales reports analysis. Events for dealers and consumers prize fund direction. Drawings and promotion in mass media.


Had lead more than 18 national BTL-projects.

Offered and introduced new trade equipment.