Gretchen M. Jameson believes that the practice of pure public relations activates meaningful conversation that inspires measurable change. She is a proven PR strategist with a passion to engage best practice communications that help organizations achieve vision & sustain mission. Public Relations Strategist • Expertise in design & execution of goal-focused integrated strategy that makes use of PR, new media, marketing promotions, & Web communications to achieve results • Keen involvement in coaching & connecting best practice PR design to strategic leadership at all levels of an organization • Proven capacity to engage & unify multi-faceted staff including Web team, designers, multimedia creatives, marketers, & copy writers • Innovative publicist with precise writing & content creation skills across all media Brand Identity Leader • Leader in designing mission-targeted awareness & cause campaigns for products, services, and concepts • Proven brand driver, including total visual identity design for non-profit companies, large-scale national events (400 to 35,000 attendees), & niche-organizations Project and Multimedia Producer • A coalition builder with a vision to lead teams to design media that achieves relationship and communications goals • Event director & creative designer for regional & national professional/fraternal events • Extensive background in print, video, digital, & new media production including DVD/television & ground-up Web site content design • Solid event planning know-how including venue & vendor contract management Speaker, Writer, Educator • Frequent presenter for educational/training events, including national & regional professional conferences • Passionate commitment for youth culture & the teaching ministry; extensive speaking, training, & writing credits among both audiences • Significant experience as an executive editor for online media and periodicals; monthly newsletters; and marketing communications
Apr 2008 - Apr 2010
Director, Public Relations and Corporate Communications
Concordia Publishing House
Directed the execution of marketing and corporate communications designed to position Concordia Publishing House and its products to the Lutheran Church Missouri Synod (LCMS) and the general Christian market in a manner consistent with the distinctive image of our assigned role as the publishing arm of the LCMS. Part of the leadership team that led CPH to secure the Missouri Quality Award for Performance Excellence in 2010.