Summary

- Over 20 years experience in multinational environment both in commercial and non-profit sector. - Specialized in Internet and new technologies - Marketing and Interactive marketing experience - Excellent analysis and presentation skills. - Developed a fundraising strategy and created new sources of revenue. - Developed a marketing plan and recruitment strategy including a three year business plan for the Board of the company. - Developed a fundraising strategy and created new sources of revenue. - Undertook a mapping exercise and analysis of the most interesting industry segments/prospects including the analysis of the Corporate Social Responsibility programmes of numerous companies. - Launched various marketing campaigns in the EMEA region in order to recruit new members and sponsors. - Development of an eBusiness International Strategy for the Nestlé Group. - Creation and management of an Innovation Centre dedicated to “new technologies”. - Development of an International Intranet for over 130'000 employees. - Economic Analyst in charge of Economic and Competitor Intelligence for the Executive Management team and Board of Directors.

Work History

Work History
Apr 2009 - Present

Senior Manager Organization Membership EMEA

The Internet Society (ISOC)
- Direct report to the COO. - Territorial responsibility EMEA (Europe, Africa, Middle-East and part of Asia). - Developed a marketing plan and recruitment strategy including a three year business plan for the Board of the company. - Developed a new marketing approach with a current and future segmentation analysis. - Developed a fundraising strategy and created new sources of revenue. - Created marketing material. Lead the membership recruitment strategy in various activities, notably identifying and calling upon prospective members, presenting the membership value proposition etc. - Undertook a mapping exercise and analysis of the most interesting industry segments/prospects including the analysis of the Corporate Social Responsibility programmes of numerous companies. - Launched various marketing campaigns in the EMEA region in order to recruit new members and sponsors. - Formulated a “value proposition” adapted to each targeted segment. - Follow-up
Nov 2001 - Mar 2009

eBusiness Innovation and eLab manager

Nestlé
Lead eBusiness Innovation team. Coordination of International eBusiness projects. Collection of eBusiness and IT Intelligence (internal blog on new technologies and media) Creation and Management of the eBusiness Lab: a permanent solutions oriented showcase on new technologies. Relationship with over 30 major solution providers and eBusiness labs (Google, Yahoo!, Intel, Microsoft, HP, Accenture Labs, Ogilvy, Institute for the Future, Forrester...) Wok and Formulation of an eBusiness strategy (B2E, B2B, B2C)
Jul 1998 - Oct 2001

Group Intranet Manager

Nestlé Group
• Business to Employee (B2E) strategy and Intranet sites. •Concept, design, and support of an international tool to create and manage Intranet sites •Lead of coordination structures to manage and ensure the respect of intranet quality standards and guidelines. processes. •Management of a multi-disciplinary working group to align business and IT communities. •Organisation of the first international 3Net workshop in the group. •Invited speaker at several International Internet Conferences and workshops.
Dec 1988 - Jul 1998

Economic analyst, Business Information Center

Nestlé Group
Analysis and summary of the International economic press for General Management. Regular reports to rhe Executive management team on the competitive and macro-economic environment. Conception and deployment of a modern information system to track and store news coming from major media. Development of an international business information specialist network. Representation of the company in various business intelligence and economic organisations

Education

Education
1985 - 1988

Master

HEC Lausanne - School of Business