Iftikhar Ali Lashari

Work History

Work History
Jun 2013 - Jul 2015

Regional Sales Manager

PepsiCo Bottlers Sukkur Beverages (Pvt) Limited Sukkur

• Handle complete Regional Market and Responsible for Sales & Marketing.
• Manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets
• Monitor weekly & Monthly Sales Targets (MTD & YTD).
Plan & implement New Distributors Infrastructure for Market coverage.
• Merchandising excellence on visibility.
• Establish strong Route to-market / Distributor Management.
• Stock management, ensure Products Availability & Markets Development, Competition tracking. Develop & recommend trade schemes for sales promotion.
• Implement & monitor trade schemes. Work closely with market development, implementation & monitoring of various Territory activities.
• Develop relationships with key Outlets in organized retail & drive sales in this segment.
• Implementation of sales management, training of Area Sales Managers & Territory Sales Officer & Distributors Sales force- People management.
• Responsible for sales increase and secondary sales thru Area Sales Manager's & Territory Sales Officers.
• Look after total Distributors and part of Modern trade reporting to GM Sales & Marketing.
• Ensure Company’s Targets, Primary & Secondary Sales Volume & Value Achievement of Distributors Business planning & Daily Forecasting.
• Handle Distributors network to achieve company's objectives.
• Design action plans to achieve sales targets and try to maintain it.
• Use resources (chillers, publicity & other benefits to distributors/retailers).
• Develop agreements with potential and key customers for business development and contract negotiations.
• Measure distributor effectiveness in merchandising and sales activities.
• Assign work, developed objectives and managed overall performance of sales staff.
• Ensure distributors to maintain product inventory levels and inventory rotation.
• Manage activity of sales programs, new schematics, pricing etc.
Manage and direct the concerned reports and submit all reports as required.

Apr 2012 - Jun 2013

Manager Consumer Sales

Responsible for Sales of PTCL All Products Through our franchises sales & Retail outlets. Availability of POS material/Marketing Collateral in the registered retail outlets of region. And also I visit to all franchises of the region every Time. Ensure achievement of Sales Targets on monthly/quarterly/yearly basis for EVO Internet Device and WLL Sets post paid & prepaid and All Consumer Products of PTCL .Handling Sukkur Regional Market and entire Responsible of Sales & Marketing Increase sales and secondary sales thru Assistant Managers look after total Franchise and One Stop Shops Sukkur Larkana & Nawab Shah Reporting to GM Commercial South to manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets. To ensure Company Targets. Good Communication skills, Primary & Secondary Volume & Value Achievement of Distributors Business planning & daily Forecasting, Working closely with colleagues in the Sales Team , involved in contributing to the overall process of management and corporate decision making to ensure the Company maximized its profitability. Was responsible for constantly identifying new opportunities and potential clients, as well as developing relationships with them; achieving revenue and profit targets; closing value-added reseller partner opportunities in key markets and acquiring relevant market; identify customers, arrange meetings with key decision makers and secure sales developing a highly professional and results –oriented sales force capable of achieving, or exceeding, demanding sales targets in their respective fields.

May 2008 - Apr 2012

Area Sales Manager

Management and Development of sales team & Handle Distributors network to achieve company's objectives and goals. Designed action plans to achieve sales targets and tried to maintain it smoothly. Used resources efficiently & effectively (chillers, publicity & other benefits to distributors/retailers)managed one zone (districts Rahim Yar Khan) and interior Rahim Yar Khan and managed and developed its volumes, distributors and markets. Developed liaison with potential and key customers for business development and contract negotiations. Measured distributor effectiveness in merchandising and sales activities. Assigned work, developed objectives and managed overall performance of sales staff. Ensured distributors to maintain product inventory levels and inventory rotation. Managed activity of sales programs, new schematics, pricing etc. Managed and directed the concerned reports and submit all reports as required. And Assigned new Distributors Networks.

May 2005 - May 2008

Ensuring Product Availability, Daily Forecasting and Achieving Sales Targets for the assigned Area for all brands and Packs both in Physical and unit cases. Coordinating for Proper Merchandising of Products, Promotion execution, Market Development and Cultivating Relationships with Existing & potential Distributors/ Dealers/Retailers. Supervising Proper Market Visits & Maintenance, Placement, Display, and usage of Chilling Equipment in the Market. Tracking & timely Settlement of Market Discounts and claims etc.

Education

Education

Portfolio

Text Section

Portfolio