Bring fresh ideas to general business courses that are current, relevant, and lend a historical, philosophical, and long term perspective so students can view the role of business within a larger social and ethical context.
Help students understand how to market themselves and adapt to a challenging, dynamic job market.
Courses: Introduction to Business, Starting/Operating a Small Business, Global Business.
Hired by Wayne State University College of Engineering to market "the EDGE," an entrepreneurial certificate program. (http://bit.ly/o2Av50)
HIred by Mark Wilk Law to design a branding & communication strategy to publicize the services of MIchigan Mortgage Negotiators. Designed company website: markwilklaw.com
Managed cash flow for marketing research consultants servicing multinational clients including Frito-Lay, Colgate-Palmolive, and Wal-Mart.
Coordinated logistics regarding the execution of custom marketing research projects; administered payroll, quarterly taxes, diversity reporting, and employee benefits.
Originated the passport idea and contributed as an active member of the Steering Committee to champion it. The DP2A mission is to cultivate the next generation of arts & culture enthusiasts in Metro Detroit.
Raised and socialized Mackenzie, an energetic, mischievous, and totally lovable yellow lab/golden retriever mix. She graduated in 2007 and is currently teamed up with a woman in Seville Spain.
'Outstanding Volunteer' (State of Michigan, 1997) for successfully spearheading the effort to integrate conversational Spanish into the Troy School District (grades 1-5).
Wrote "Voice of the Customer" marketing analysis and short term positioning recommendations for Chevrolet sporty and small cars.
Developed a database of Eastern European markets for GM Overseas future programs.
Adapted a statistical tool to identify "Strengths and Weaknesses" of Pontiac carlines relative to the competition using customer research data.
Transformed idle CAD system into indispensable engineering tool by developing "user friendly" interfaces and training program.
Member of Alpha Pi Mu Honor Society.
Awarded General Motors Fellowship
Chris Michels
Designed Six Panel Brochure
Rhonda Griffiths
Provided Business Instruction & Career Advice
Tricia Johnston
Provided Business Instruction & Career Advice
Troy School District
Initiated Spanish Pilot Program
As parent advocate, co-lead the effort to integrate conversational Spanish into the elementary curriculum at 12 schools, 9/97.
Wayne State College of Engineering
Marketing Launch (September, 2011)
Mark Wilk Law
Branding & Communication (August, 2011)
MOLDING STUDENT POTENTIAL
My goal is to give college students from all walks of life a chance to learn in a supportive environment with firm, yet realistic expectations. I enjoy using the diversity of students in the classroom to question assumptions, encourage collaboration, and create global awareness.
CAPTURING THE ESSENCE WITH STYLE & INTEGRITYMy keen interest in people and ability to listen can bring a clear, strategic point of view, positive connections, and concrete results to any individual or organization.
Specialties:
Business Instruction, Branding, Multimedia Storytelling.
“Ev Chan - excellent writer, great marketing prowess, artistic eye and creative . . . She recently completed a video introduction for Student Mentor Partners for our annual fund raising dinner. She captured the spirit of the work... and created a seamless introduction that delighted our audience of donors and potential contributors. I have worked with Ev for 25 years, appreciate her marketing prowess and love seeing how her creative talents and vision have developed. Despite a tight timetable, she came through for us, and I appreciate her ability to stay focused and calm no matter what is thrown at her.."
“I had the pleasure of working with Evelyn on the design of my “Six Panels to Employment” brochure. Throughout the entire process, Evelyn’s unique ideas and creative input delivered a high quality product that exceeded my expectations.
In addition to this business service, Evelyn’s website designs and multimedia products are tremendous. I would strongly recommend her work to anyone looking for these products and services.”
“Evelyn beautifully captured the essence of me. I feel like she came to my house and really explored its contents.”
“Evelyn has an uncanny way of looking at a project from a different, but highly relevant point-of-view that I value, and have hired her as a thought partner on new projects ranging from research and business management to digital communications.
Add to that her dedication to collaboration and unwavering devotion to getting the job done and you have a treasured partner for new ventures.”
