- Madison US-WI
- [email protected]
Student at the University of Wisconsin Law School. Obtained Bachelor's Degree in May 2011 from the University of Wisconsin-Madison focusing on Journalism (Strategic Communication), Philosophy and African Studies.
Previous experience in non-profit outreach and health care communications.
Responsible for: Creating, updating and editing content on the website for the Wisconsin Mellophones. Redesigned website and layout in summer of 2009, including creating graphics, banners, basic layout scheme and CSS. Also in charge of much of the photography that is featured on the website. Created Flickr account to efficiently stream season photos for users with varying levels of internet connection speed.
Planning all general chapter meetings, including contacting and confirming speakers and coordinating gifts and thank you notes. Planning and coordinating all agency tours, including day trips to Milwaukee, Minneapolis and Chicago and a variety of local agency tours.Assisting PRSSA President with organizational decisions, including organizational structure, operating procedure, and chapter development and direction.
Responsible for: Researching and compiled daily e-mails containing a summary of state and political news coverage.Drafting letters to recognize and honor special events and other awards, at the request of organizations and constituents, from the office of Governor.Interacting with constituents who called the Office to voice opinions or concerns and documented those conversations in a computer database.Assisting Press Office staff with research for press releases and speeches, media calling and basic writing.
Planned and executed various fundraising efforts for the UW-Madison chapter of PRSSA throughout the year. Tasks included networking with area business owners and professionals, record-keeping and organization during the various fundraisers, and promotional efforts before and during the events.Created and maintained a membership database containing contact information as well as current member activity records. Used this database, among other things, to determine active membership and create personalized letters of recommendation for outstanding members at the end of the 2010 academic year. Played a large role in organizing the Spring Awards Banquet, including making catering arrangements, designing program and award templates using InDesign, and writing personalized recommendation letters for a total of 27 active members.
Composed spotlight articles for a weekly internal newsletter, Prevea Press, highlighting various departments or special stories about employees and/or patients.Managed the "Heroes Among Us" campaign to recognize local volunteers at UWGB Men's Basketball games for the 2010-2011 season, including contacting local volunteer organizations for nominees, selecting and notifying internal nominees and short compositions about each nominee to be featured in game programs.Researched and wrote various short, health-related features for a variety of media, including 140-character health tips for Prevea's Twitter and Facebook accounts and 150-word "Q&A" style advertorials for a local newspaper, the Advertiser Community News based in Seymour, WI.Assisted in general marketing practices such as event coordination, promotional product tracking and distribution and copy editing.
Implementing a social media presence for client the ARTgarage, including modifying existing Facebook account and creating a presence on Twitter, resulting in an average 5% user increase each week.Updating and maintaining a public relations plan for client the ARTgarage, including a local media list, press release templates and publicity surrounding organization events.Website content management for client the ARTgarage, including copy updates as well as adding multimedia to new and existing pages.
Responsible for: Producing marketing materials (including newsletters, flyers, mass-mailings, letters, etc.) to be distributed to the general public for the purpose of recruiting study participants. Implementing a new organizational-system for participant information, switching from paper copies of records to a secure electronic database. Initiating contact with participants in a clinic setting, at health fairs, via phone and email and other outlets in order to recruit them for studies; following up on a regular basis once this contact has been made.