Icon Model Management positively impacts local and global communities through its regular contributions to a number of charitable events, including the Heart and Stroke Foundation’s Heart Truth Fashion Show at LG Fashion Week. The annual event brings together celebrities and top fashion designers in support of the Heart and Stroke Foundation and the Heart Truth Campaign. Heart disease and stroke are currently leading causes of death in Canadian women, and the Heart Truth Campaign strives to motivate women to protect the health of their hearts. The Campaign educates women about how to identify their risk for and recognize the warning signs of heart disease and stroke. The iconic red dress has become the official symbol of the Campaign, a representation of women’s courage, passion, and power as they raise awareness about heart health. This coming year will mark the third annual fashion show, which brings together 20 celebrities to walk the runway in unique red dresses created by top Canadian designers. An invitation-only event, the Heart Truth Fashion Show is one of the most celebrated highlights of LG Fashion Week. The Heart Truth Campaign concentrates on connecting high cholesterol, high blood pressure, smoking, and sedentary lifestyles with an increased risk for heart disease and stroke. Hoping to inspire women to reduce their risk factors, the Campaign seeks to empower women to talk to their doctors and to seek needed care. Both young and old women are at risk of heart disease and stroke, a fact many overlook. By making simple lifestyle changes and taking preventative action, women can easily and significantly reduce their risk for heart disease and stroke. Quitting smoking or staying away from smoke, exercising, eating right, and monitoring blood and cholesterol levels can reduce a woman’s risk of heart disease and stroke by up to 80 percent. Icon Model Management is proud to be part of such a momentous occasion and to support such a worthy cause.