Diane Weisheit


• Extensive marketing communications experience and education encompassing marketing, graphic design and professional writing.

• Expertise in the development, creation, execution and management of all aspects of marketing communications media.

• Proven ability to develop strategies in order to proceed with the most efficient and effective processes.

• Strong analytical and planning skills coupled with the ability to coordinate the efforts of many to meet organizational goals.

Work History

Work History
Jan 2007 - Present

Marketing Coordinator

Stock Equipment Company

• Manage the development of marketing campaigns and materials for four different product lines.

• Create direct e-mail marketing campaigns using targeted promotions and topic specific web pages to minimize budget impact while maximizing return on investment.

• Generated $4.4 million in revenue for FY09 through integrated e-mail marketing communications campaigns.

• Direct e-mail marketing campaigns resulted in a 24% increase in hits and a 38% increase in monthly page views.

• Reduced bounce rate below 6% and increased click through rate by 9 precentage points.

• Research market opportunities to determine campaign targets and product promotions.

• Track, analyze and report campaign data presented by Urchin Web Analytics; adjust campaign as necessary.

• E-mail and website copy writing and design. 

• Design and write all marketing communications and media, including entire sales literature catalog (150+ pieces to date).

• Extensive use of the Adobe Creative Suite for the creation of brochures, data sheets, technical briefs, etc.• Design advertisements, write press releases, and author and edit articles for use in industry-related magazines.

• Lead regular meetings with upper-management to share marketing communications updates and campaign tracking results.

• Create quarterly company newsletters. Conduct interviews, collaborate with co-workers and subsidiaries, photograph events and products, and work with upper-management to develop articles and features.

• Coordinated logisitics, planning and marketing communications requirements for special events and tradeshows.

May 2008 - Sep 2008

Marketing Intern

American Greetings Corporation

• Developed cross marketing initiatives to increase traffic among American Greetings' family of websites, especially PhotoWorks.

• Developed and designed graphics and charts for use within the department to aid in visualization of marketing initiatives.

• Wrote Creative Briefs which instructed the creative team to design graphics and text for ad placements.

• Established monthly promotions that would appeal to the target audiences of each website and direct them to PhotoWorks.

• Aided in the design of advertisements for websites and newsletters.

• Conducted daily meetings with the cross marketing team, the AGI marketing team, and the PhotoWorks team in Seattle.

• Tracked promotion statistics and generated reports in order to determine which promotions were most appealing on each site.

Jun 2005 - Dec 2006

Marketing Assistant

Data-Basics, Inc.

• Maintained internet marketing functions including (SEO) search engine optimization.

• Managed Google Adwords account to drive traffic to the company website.

• Assembled sales literature and created media kits for promotion to potential customers.

• Conducted market and competitor research.

• Maintained the CRM database and used the data to generate contact lists for mass mailings/e-mailings.


Jan 2010 - Present


Cleveland State University

GPA: 4.0Professional Writing Graduate Certificate: Curriculum centered around the production of written and design media and marketing communications.

2004 - 2008


Cleveland State University

GPA: 3.5Dean's List: Maintained a GPA higher than 3.2 for eight straight semesters.



Website Design & Maintenance

Direct E-mail Marketing

E-mail Marketing Pro, HTML Coding.

CRM Database

ACT!, Goldmine, Lotus Notes, etc.

Microsoft Office

Word, Excel, Access, Outlook, PowerPoint, Internet Explorer.

Adobe CS

PhotoShop, InDesign, Illustrator, Acrobat, Bridge (PC or Mac Platform).



Professional Writing

Cleveland State University

Graphic Design

Cleveland State University