Portent Inc. / Clearlink
- Built reporting dashboards for all Portent's clients as well as incorporating all digital services to deliver insights and solutions.
- Performed analytics reviews and opportunity gap analyses, including helping clients execute on prescribed recommendations.
- Worked across all clients and departments to solve analytical ad-hoc requests
- Migrated and maintain clients seamlessly to Google Tag Manager, including dataLayer enrichment.
- Built and maintained e-commerce tracking for enterprise to small business level clients.
- Analyzed CRM data and provide recommendations on how to integrate with web analytics.
- Maintained excellent communication standards with all clients and keep each client well-informed regarding key performance indicator trends.
- Assisted with marketing materials for Portent and the Analytics department (white papers, case studies, audits).
- Assisted with continuing education for the Analytics team and other Portent employees.
- Was a resource for the Analytics team on new ideas, strategies, and troubleshooting support for other strategists.