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Work History

Snap Agency - Minneapolis, MN

JuneAugust 

Paid Media Manager

  • Lead and handled all operations for the paid media department.
  • Developed, implemented and executed statement of works for new clients as well as created and executed strategy for current clients.
  • Established media plans for paid social media, paid search, display ads.
  • Develop and executed remarketing, pixel and code placement, bid management, ad creation for all aspects of paid media for the department.
  • Conducted monthly/ weekly meetings with clients, to go over paid media results.
  • Created and presented custom reports for all clients under the paid media department.
  • Handle day-to-day operations of paid media projects, including research, scope development, creative briefing as well as implementations of paid and organic search marketing strategies.

Bluespire Marketing - Edina, MN

Oct 2015May 2016

Digital Marketing Specialist

  • Assisted in creating and optimizing PPC/SEO campaigns, including keyword research, landing page testing, ad copy creation, budget management, and ongoing day-to-day testing.
  • Analyzed the overall effectiveness of PPC, SEO, display, social and overall website campaigns in Google Analytics.
  • Ran landing page testing, including building and analyzing campaigns.
  • Manage bids and keyword position to achieve desired Return on Investment (ROI).
  • Collaborated with an impactful team of knowledgeable search engine marketers, we developed tactics and built strategic custom tailored online marketing campaigns.
  • Develop, implement, and monitor multiple digital channels with a focus on search engine optimization, paid search, display advertising, retargeting, remarketing, RLSA and website analytics.

OptiMine Software - Minneapolis, MN

Apr 2015Aug 2015

Search Engine Marketing Analyst

  • Assisted in the ongoing support of OptiMine clients on the bid optimization platform.
  • Monitored performance data such as ROI or CPA, and translated it into actionable insights and recommendations.
  • Developed and implemented PPC budgeting and bid strategies for clients. Created working relationships with clients to ensure customer satisfaction. Held weekly calls with clients to review performance and optimization opportunities.
  • Troubleshoot performance issues and problem solved with the technical support team.

Best Buy  - Richfield, MN (Contract Worker)

Nov 2014Feb 2015

Search Engine Marketing Analyst

  • Aided the search engine marketing team with campaign set-up, execution and optimization, keyword expansion efforts, ad copy and landing page testing.
  • Conducted campaign analysis; updating various tracking and monitoring files that were used for daily, weekly and monthly business reporting.
  • Communicated with business teams to ensure internal alignment across marketing teams and business groups.
  • Performed audits on keywords, landing pages, ad copy for campaigns.

Brookdale Plastics - Golden Valley, MN

Jun 2014Oct 2014

Marketing Intern

  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets.
  • Prepared reports of findings, translating complex findings into written texts. Revised customer satisfaction survey to produce real time results.
  • Forecasted and tracked marketing and sales trends and analyzed collected data.
  • Researched CRM systems for the company and wrote a report on the different CRMs the company could implement.

Education

Augsburg College

B.A

Marketing Degree

Skills

  • Software: MS office suite, IOS products, Excel, Google Analytics, Google Tag Manager
  • Display: AdRoll, Google AdSense, Yahoo Advertising Network
  • Social Media: Twitter ads, Facebook ads, Linkedin 
  • Paid Search: Google Adwords, Bing Adcenter, Marin, Kenshoo
  • SEO: Moz, Yext, Google My Business