Marketing & Sales Manager ♦ Process Improvement Business Development ♦ Brand Marketing
Innovative waste2energy concepts
✪ Innovative waste systems / Waste2energy / Planning & Developing Environmental Projects;
• Directed and coordinated marketing activities and policies to promote products and services.
• Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
• Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
• Initiated market research studies and analyzed findings.
• Coordinated and participated in promotional activities and trade shows.
• Collaborated with developers, advertisers and production managers to market products and services.
• Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
• Identified value propositions and key messages for all of the company’s marketing campaigns.
• Preserved brand integrity by monitoring the consistency and quality of marketing content.
• Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
• Traveled nationally and internationally to meet with customers and deliver clear company messages.
• Developed and implemented campaigns for email, online advertising, search engines and direct mail.
• Defined and tracked campaign effectiveness and adjusted strategies accordingly.