Digital Product Coordinator
Chelsea Football Club
- Research and analysis
- Strategy and opportunities
- Development, execution and reporting
Research and analysisI am a heavy analytics user specialising in both Adobe Omniture and Google Analytics. My experience allows me to utilise these tools in-conjunction with search analysis (trends, insights) and social search tools to create best practice strategies and campaigns.Strategy and opportunitiesI create strategies and locate opportunities having already done the leg work in research and analysis. I work closely to other departments in planning campaigns over the course of a 3, 6 and 12 month period in-line with the companies objectives. All strategies are created with realistic KPI's and are managed to provide significant ROI.Development, execution and reporting I also specialise in both user experience and web development. After analysing the market and planning the strategic campaigns, I am able to assist in the development of digital products by creating best practice wire-frames and user journeys. This process is followed by further analysis and monthly reporting.