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Work experience

Jun 2010Present

Digital Product Coordinator

Chelsea Football Club

Three stages:

  • Research and analysis
  • Strategy and opportunities
  • Development, execution and reporting 

Research and analysisI am a heavy analytics user specialising in both Adobe Omniture and Google Analytics. My experience allows me to utilise these tools in-conjunction with search analysis (trends, insights) and social search tools to create best practice strategies and campaigns.Strategy and opportunitiesI create strategies and locate opportunities having already done the leg work in research and analysis. I work closely to other departments in planning campaigns over the course of a 3, 6 and 12 month period in-line with the companies objectives. All strategies are created with realistic KPI's and are managed to provide significant ROI.Development, execution and reporting I also specialise in both user experience and web development. After analysing the market and planning the strategic campaigns, I am able to assist in the development of digital products by creating best practice wire-frames and user journeys. This process is followed by further analysis and monthly reporting.

Oct 2009May 2010

Digital Consultant

The Worst Kept Secret

The Worst Kept Secret (TWKS) is a Social Media company created by Ex-Myspace Marketing and Content Manager Andrew Davis. The Worst Kept Secret has also conceived and established the first ever GSCE Social Media course.

At TWKS I act as a Digital Consultant where my roles include:

  • Marketing of the TWKS brand, E-book range, blog posts and courses via Social Media and Digital campaigns.
  • Development of the TWKS website CMS using HTML/XHTML/CSS and creating widgets to increase interaction.
  • Social Media Consultancy: An introduction to Social Media and Digital Marketing.
  • Mentoring with clients to develop their Social Media platforms.
  • Analyzing web analytics, implementing strategic marketing patterns based on trends and traffic.
Jun 2008Sep 2009

Project Coordinator

Orange Rockcorps

Media Production company powered by Sony Ericsson & Channel 4. The job at hand was to offer a voluntary ‘give and get given’ scheme unheard of in the UK following success in the United States. Job roles:•    Signing up volunteers through telecommunications at the head office. Volunteers would be assigned specific projects based on location, age and interests.•    Acting as a team leader once on project site. This involved high levels of strategy to ensure project was completed in the 4-hour timescale. Focuses on team management, team building, motivation and praise, first aid issues and organization of multi-cultured personalities into sufficient groups.•    Project skills developed: Landscape gardening, painting and decorating, cleaning of riverbeds, arts and crafts and administration of projects.•    Appointed technical assistant for sound and media alongside the Supply Coordinator. Each project had different diagnostics and required different setup procedures so preparation was vital.•    Acted as one of the main sources for booking entertainment for each project. This was through own initiative utilizing personal connections with DJ’s and artists in and around London.

Oct 2009Jan 2009

Digital Manager


Ctrl.Alt.Shift is a youth led organization fighting against Global and Social Injustice, with a heavy influence coming from the Music Industry armed with an interactive website and extensive bi-annual magazine.

My roles as Digital Manager:

  • To introduce a Digital Strategy using Social Media and Digital Marketing techniques.
  • To encourage the staff writers and team to understand Social Media and the importance for digital networking.
  • To maintain social networking sites in conjunction with blog posts, events and updates.
  • To build links with prospective partners and press.
May 2006Sep 2006

Role Hopper

Walt Disney World Resort

Position involved working in different environments, each wearing a different costume with different job roles. Having to work quickly as a team and using own initiative was essential. Was praised for providing excellent customer service for entire duration and achieved certificate for magical moments with young children, which involved taking time during breaks to entertain children with disabilities.


Oct 2005Jun 2009

BSC Music & Sound Technology

University of Portsmouth

Focuses on Business Enterprise, Digital Media, Industry Management, Event Management, Tech and Sound Synthesis.

Sep 2003Jun 2005

Higher National Diploma

British Academy of New Music

Achieved Merit Diploma in Creating Music through Technology – Level 3 (OCN)Main focuses; Music Technology, Music Business and Music Law

Sep 1996Jul 2003

GCSE / A2 Level

The Ravensbourne School

A2 Levels:    Graphics (D), Physical Education (D)AS Levels:    Graphics (C), Physical Education (D), Art (D)GCSEs:    10 GCSEs achieved. Including English, Mathematics and Sciences.


Specialized Skills: Digital and Social Marketing, SEM, SEO, HTML, Email Marketing, Affiliates, Link Building, Social Media, Photoshop, Microsoft Office and the use of both Windows and OSX Operating Systems.

Other Skills: Motivational speaking, team building and teaching life skills. Focusing on time management, planning and preparation in and out of the work place and ways of achieving personal success and happiness.


I am a Digital Product Coordinator for one of the biggest Sports brands on the planet. For more info on this, see 'work history' below.I also write, speak and teach on Digital Marketing, Social Media, User Behaviour and Brand Development and have worked with such brands as Google, EA Sports, SAMSUNG, BSKYB, MTV, LinkedIn, Myspace, BBC, E-Dialog, Gumtree, 1000Heads, Warner Bros and Universal Music.I am always looking for new opportunities and nothing excites me more than a challenge.Feel free to get in touch via here or you can stalk me on