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Summary

Professional Experience

2012-Current

SEGURCAIXA ADESLAS

Commercial Area Manager, Business Developmen Management

2010-2012

MYC INSURANCE BROKER

General Manager

Invoicing: 14.000.000 €. 2007- 2010

Employees: 30. Spain.

2007-2010 

KEY 21 / CREDIONE – TOTALITY GROUP

Iberian Chief Executive Officer. Barcelona. Spain

Invoicing: 55.000.000 €.

Employees: 300. Over 45 offices in Italy, Spain and Portugal.

Branches: Direct Channel Sales Force for Partners: Multiutilities and Finance Brokers. Direct report to President. Member of the Board.

Goal: start up franchising process.

2006 - 2007

SABADELL INSURANCE GROUP

Commercial and Marketing Manager.Barcelona. Spain.

Member of Steering Committee and Advisor Commercial Committee.

Invoicing: 50.000.000 €.

Employees: 10 commercial team / 10 no commercial staff. Over 200 brokers.

Branches: Insurance company, Non Life-Non Motor and Life and Health.

Direct report to General Manager and Steering Committee.

Goal: commercial reorganisation, focusing in commercial procedures.

2002 – 2006

ARAG GROUP – INTERIURA-INTERRECHT

Iberian Managing Director (Spain and Portugal).Barcelona y Lisbon.

Leading an International Company, providing claims handling services to insurances companies in over 13 countries in Europe (B2B).

Member of Advisor Committee International.

Invoicing: 9.000.000 €. BBT: 1.500.000 €.

Employees: 80 internal / 200 service suppliers.

Business areas: International claims management (Green Card and 4th Motor Directive, Foreign Recoveries, Freedom of services), Expertise medical reports (economic damage evaluation), Medical Cost Containment (medical treatments follow-up and medical costs) and Travel assistance (Technical and Personnel).

Direct report to Steering Committee in Düsseldorf (Germany).

Goals: 35% increase in sales, 45% increase in profitability.

1994 – 2002

CREDIT SUISSE GROUP - WINTERTHUR INSURANCE

2001-2002

Marketing New Technologies.Area Director. Barcelona. (Spain)

Managing the extranet for insurance distributors of the group. Establishing and implementing the B2B strategy for all commercial networks.

Leading a Pan European Project (5 countries) in order to create global guide lines to promote management sales tools to distributors (B2B2C). Monthly workshops in Switzerland (Zurich).

Budget: defining the technological support policy to the network. Budget: 600.000 €.

Team: Leading 12 professionals, 8 of them from Users Call Centre support.

Report: Commercial and Marketing Manager.

Goals: Increasing 30% the users number reaching 5.500, increasing in 60% the number of pages visited, more that 150.000 operations per month, meaning an annualsafe cost effect around 3.500.000 €.

1999-2001

Corporate Organisation.Project Leader. Lisbon (Portugal).

Project controlling and Project Leader in especial projects in Portugal branches: re-engineering, re-organisation y optimisation focus on increasing profitability, after merge process of two companies (Re engineering, Change Management, Call Centre, E-commerce, E-client, E-manager, Data mining, Intranet, etc..).

Team: 2 project controlling

Report: Iberian General Manger and Iberian Organisation Manager.

Goals: Implemented 54 projects. I have established with success a new information system for Project controlling (Project Controlling).

I have detected and proposed the implementation of Iberian synergies.

1997-1999

Commercial Organisation.Project Leader. Barcelona. (Spain)

Project Leader of especial projects (systems operative integration due to merges and companies acquisitions) y Commercial Network development (geographic rationalisation, commercial team roll).

Team: 1 economist.

Report: Commercial Manager.

Goals: I have implemented a new system to improve all back office processes in the Commercial Department: reporting and sales follow up system and sales force incentive scheme.

1994-1997

Commercial Controlling and Planning.Head of the Unit. Barcelona. (Spain)

Head of the Department of Commercial and Planning Department. Market analysis and follow up, detecting business develop opportunities. I.T. coordination for developing applications.

Team: 14 employees. 4 of them reporting directly to me.

Report: Commercial Manager.

Goals: I have created and organised the Planning, Analysis and Administration areas. Establishing internal controlling procedures. Key interlocutor in Auditory procedures (internal and external ones). Implementing a sales and budget controlling system to all Regional units (62) and channel distributors.

1992-1994

VOLKSWAGEN GROUP. SEAT, S.A. Commercial Division (Spain)

1993-1994

Internal Consultant – Commercial Management. Internal Consulter. Barcelona.

Analysis of national dealers’ network: sales, profits, actives, costumer satisfaction index, service quality standards. Negotiating more than 20 projects and business plan. Goal achieved for splitting branches (SEAT and Volkswagen-Audi)

1992-1993

Operational Marketing Responsable (North división: 19 provinces) Barcelona.

Promotions, advertising, pricing, product.

Special Projects: Team leader in Olympic Games – Barcelona 1992, Launching Campaign of new SEAT Ibiza and Cordoba, Stand of Motor fair in Barcelona 1993.

1990

IV INTERNACIONAL CONGRESS - I.C.E.P.A.C.S. Valladolid (Spain)

(International Collegium of Experimental Phoniatrics and Communication Sciences) Collaboration between Valladolid University and Educational Sciences Institute (I.C.E.)

More than 200 participants from more than 20 countries.

Member of Organisation Committee. Organising the no-scientific participants, sponsoring research, merchandising, budget controlling.

Education

2007

Management Development Program (P.D.D.)

I.E.S.E. Business School. Barcelona (Spain)

1991

Master on Business Administration (M.B.A.).

Instituto de Empresa Business School. Madrid. (Spain)

1984-1990

University Degree in Law.

Valladolid University. Valladolid. (Spain)

Languages

Spanish

Mother tongue

English

Advance

Portuguese

Advance

Catalán

Intermediate

I.T.

Advance User

Calculation sheet, text processors, presentations, Data base, email, Internet..

Other interest

Seminaries

*Negotiation skills. *Internet: Business profitability. *Presentations. *Insurances specialisation. *Advertising media.*Operational Marketing. E.A.D.A.*Commercial Management. E.A.D.A. *Capitals flow free in E.E.C. *International laws (seminaries). *Decentralisation and Local Administration.

Other professional activities

Guest professor at E.A.E. Business School. 2007 Barcelona (Spain)Business and process Consultant Free Lance. 2007 Barcelona (Spain)Monitor of PDD I.E.S.E. Business School Program. 2007 Barcelona (Spain)

Others

Students Association of IESE Business School and I.E. Business School in Barcelona and Peñalba High School in Valladolid. Doing sports regularly, liking reading books and nature.

Work History

Mar 2007May 2010

C.E.O.

KEY21

Education