Objective

To lead brands and firms in the successful development of digital and social media marketing platforms that generate business value and customer engagement.

Work History

Work History

Social Media Blogging

Miami Travel Examiner

Comprehensive social media blog focused on travel and tourism industry coverage.

Digital and Social Media Marketing

The Digital Raindance

A digital and social media marketing site highlighting successful B2B and consumer campaign initiatives by brands and organizations.

The Digital Raindance also consults brands on social and digital media outreach, campaigns and branding initiatives.

Skills

Skills

Facebook Marketing

Facebook Fan Page Branding  -Have developed FB fan page content to engage existing and potential customers and brand enthusiasts -Use content creativity, such as polls, quizzes and interactive rich video content to generate active follower engagement

Twitter for Business

TweetUps and Twitter Parties -Experienced Twitter party hashtag host and participant -Consultation on TweetUp and Twitter parties for effective business branding and lead generation      

Social Media Analytics

  Social Media Measurement -Consult social media clients on robust ROE (return on engagement) and ROI measurement techniques -Develop analytics plans to highlight most effective measurement strategies for brands engaged in social media marketing -Best practices in social media asset management

Blogging

Blogging -Author of The Digital Raindance and Travel in Miami Examiner blogs -Guest expert blogger at Hispanicize Tech -Blog content development consultation  

Education

Education

Master of Science

St. Thomas University

Bachelor of Science

University of Florida
May 2004 - Apr 2006

MBA

Keller Graduate School of Management