Work History

Work History
Aug 2010 - Present

Director - Marketing & Creative Services

Space Foundation

Direct and manage a wide range of programs and marketing projects, including: new program development, campaigns, website design, event marketing and strategic planning for an industry leader of space policy, advocacy and education initiatives.

Selected Achievements:

  • Lead strategic planning, marketing and advertising efforts related to the internationally renowned National Space Symposium and seven other program areas, including managing a creative team of designers and a project manager.
  • Develop and implement comprehensive campaigns, including: direct-response, print, online, viral and media advertising.
  • Provide creative direction for building and promoting education programs for K-12 teachers and student
2003 - 2009

Director of Marketing & Strategic Planning

Versi-Panel Enclosures & Companion Habitats, Inc.

Defined strategies for two very different and jointly owned companies. Developed and executed comprehensive marketing plans and campaigns encompassing integrated marketing initiatives designed to penetrate and optimize revenue for several target markets. Played integral role in product and brand development.Budget, forecasting and P&L responsibilities.

Selected Achievements:

  • Product development and launch of 23 B2B commercial animal, reptile and bird habitat products - two national awards.
  • Spearheaded children's "Critter Adventures" themed small animal and reptile habitat product initiative.
  • Instrumental in development and launch of "green" sustainable portable building and container products.
  • Launched two new LLC's, including public relations, strategic planning, brand development, websites and sales collateral.
  • Authored numerous articles, press releases and designed "Retailer Companion" booklets, offering tips for retailers.
  • Developed successful Internet marketing campaigns: banner ads, pay-per-click programs, links, E-zine PR, etc.
  • Designed and authored brochures, advertisements, articles, packaging, signage, assembly instructions, newsletters, etc.
  • Business development: negotiated opportunities and formed strategic alliances with high-profile customers.
2002 - 2003

Product Development Manager

Alta Colleges (Westwood College)

Drove new degree program development and marketing campaigns for private, accredited college corporation.

Selected Achievements:

  • Led development and launch of16 newhealth-care, business and technical degree programs = $39M annual revenue.
  • Directed local and national marketing events, creative oversight and agency management for direct response, public relations and mass marketing campaigns.
  • Tracked cost per lead data to analyze campaign and advertisement effectiveness. Supervised Local Marketing Specialists.
1998 - 2002

Category Manager

Schlage Lock/Ingersoll-Rand

Managed new product and brand development, P&L and ROI for eight commercial hardware product lines = $150M+ per year.As Project Manager, led initiatives involving multi-functional teams and Stage/Gate process. Responsible for marketing strategies, product life-cycle reporting, pricing and brand positioning in a highly competitive environment.Created national incentive campaigns and marketing collateral to optimize distribution and channel sales.

Selected Achievements:

  • Pioneered anti-microbial and designer door hardware initiative across multiple Fortune 500 business divisions.
  • Achieved 7-12% increased revenue three consecutive years for commercial hardware channel partners.
  • Implemented quick-ship order-fulfillment program, on-time delivery improved by 25%; $170M revenue value.
  • Created and authored sales collateral, advertisements, display signage, national promotions, packaging, etc.
  • Relocated manufacturing of eight commercial product lines to Mexico; monitored quality and sales impact.
  • Facilitated research studies, focus groups and national surveys for customer-driven product initiatives.
1996 - 1998

Career Services Director/Adjunct Instructor

Colorado Technical University

Directed college recruitment and employment programs, marketed on-site training and degree programs to area and national companies and developed marketing campaigns to optimize student application and retention rates.

Selected Achievements:

  • Coordinated on-site employer recruitment events and career fairs = 85% placement rate.
  • Designed marketing campaigns, collateral and advertisements.
  • Promoted on-site corporate degree programs to large corporations, such as FedEx and MCI.
  • Developed curriculum and instructed college courses in a variety of subjects.
1993 - 1996

Sr. Product Manager

MedLogic Global Corporation

Managed all national marketing and brand initiatives, business development, sales and customer service for start-up medical-device company including product introduction and training for health-care professionals throughout the U.S.

Selected Achievements:

  • Orchestrated national medical-device marketing efforts = 95% three-year growth; top sales person.
  • Conducted focus groups, industry-specific market research studies and monitored clinical trials.
  • Designed and authored all marketing collateral, packaging design, display signage and advertisements.

Education

Education

BS Business Administration

Regis University

Graduated Cum Laude.  Received several academic scholarships.

Skills

Skills

Training and Education

I've created curriculum, presentations and copy and conducted training for college courses, sales and customer training, community educational events, etc.

Content and Copy Writing

I have been responsible in all of my positions for writing promotional and technical copy and content for brochures, websites, reports, packaging, catalogs, newsletters and more.

Start-up Experience

My career includes managing marketing for six start-up companies, including: initial brand development, website development, packaging, signage and sales materials. 

Business Development and Sales

In all of my positions I have supported sales efforts, including: direct sales, trade show sales, negotiating strategic partnerships and account management responsibilities for key accounts.

Market Research

Throughout my career I have created comprehensive research studies, managed and reported on focus groups, beta tests and clinical trials and conducted demographic and competitive analysis.

Brand and Product Development

Key player in the cradle-to-grave development and launch of over 50 new brands, products and programs into U.S. and international markets.  I have also worked for six start-up companies and managed marketing and brand efforts for each.

Marketing Communications, PR and Advertising

Created dynamic, national lead-generation advertising campaigns, including: direct response (direct mail, email, TV and radio) advertising, print and Internet/online advertising, trade shows and events, public relations and more! 

Strategic Planning

Developed comprehensive strategic marketing plans, product roadmaps, sales forecasts, budgets, proposals, market studies and more!

Objective

To secure a position with a forward-thinking, success-oriented organization, where I can utilize my over 25 years of proven marketing, brand and product development experience to make a positive difference.

Summary

CREATIVE MANAGEMENT AND DYNAMIC ADVERTISING CAMPAIGNS!

  • Awards - American Marketing Assoc. Gold and Silver Awards for best Event Marketing, Advertising Campaign and Collateral Design
  • Create effective strategies for comprehensive B2B and B2C advertising, PR and sales campaigns
  • Strong visual sense; ability to inspire and generate creative ideas, concepts and design.
  • Author content and direct design for sales collateral, videos, websites, press releases, articles and more.
  • Expertise in developing brochures, videos, print, TV, radio, Internet, email and direct-response advertising.
  • Manage design, from the ground up, for seven commercial websites, including SEO, link, banner and online advertising.
  • Event management for trade shows, seminars, community and media events.
  • Corporate spokesperson for company events, chambers and national organizations.
  • Channel and partner promotions to drive sales. Ex: Win a PT Cruiser, NASCAR or Super Bowl experience.
  • Develop and conduct training programs for colleges, customers, sales and industry events.

CHAMPION BRAND, PROGRAM AND PRODUCT DEVELOPMENT!

  • Cradle-to-grave development and launch of 60+ new brand, product and program initiatives.
  • Led revolutionary antimicrobial coating effort across multiple Ingersoll-Rand (IR) companies.
  • Collaborated with Disney to promote multi-sensory retail model to PetSmart® and Petco®.
  • Marketed "green" sustainable products to government and military customers.
  • Project management and leadership of cross-functional teams = flawless implementation and product evolution.
  • Managed P&L and ROI for product lines valued $150M+ and projects valued $170M+.

DRIVE NEW BUSINESS DEVELOPMENT AND STRATEGIC MARKETING INITIATIVES!

  • Author in-depth strategic marketing plans, brand and product roadmaps, budgets and forecasts.
  • Conduct comprehensive research, market segmentation, competitive analysis, focus groups and beta tests.
  • Negotiate strategic partnerships and relationships with C-level executives. Top sales person 3 years in a row.

Agency and Media Relations

Marketing Communications

Strategic Planning - Marketing Plans and Budgets    

Product Management

Project Management 

2.0 and Drupal Website Design and SEO                                       

Social Media and Viral Marketing                       

Advertising Campaigns and Collateral Development

Life-Cycle Management

Creative Designer and Artist               

Social Media, Online, Email and Direct Marketing                             

Customer Acquisition and Retention 

Account Management

Accomplished Writer                         

PR and Industry Spokesperson                           

Sales and New Business Development 

Training and Curriculum Development                      

Start-up Experience                               

Nancy's Interests

Nancy enjoys creating just about anything from the ground up, such as: new brands, products, programs, marketing and sales collateral, campaigns, companies, etc.

She also enjoys:

  • Illustration, painting and just about anything creative
  • Writing
  • Trade shows and events
  • Teaching classes, seminars and speaking engagements

Nancy's Art Samples