CREATIVE MANAGEMENT AND DYNAMIC ADVERTISING CAMPAIGNS!
- Awards - American Marketing Assoc. Gold and Silver Awards for best Event Marketing, Advertising Campaign and Collateral Design
- Create effective strategies for comprehensive B2B and B2C advertising, PR and sales campaigns
- Strong visual sense; ability to inspire and generate creative ideas, concepts and design.
- Author content and direct design for sales collateral, videos, websites, press releases, articles and more.
- Expertise in developing brochures, videos, print, TV, radio, Internet, email and direct-response advertising.
- Manage design, from the ground up, for seven commercial websites, including SEO, link, banner and online advertising.
- Event management for trade shows, seminars, community and media events.
- Corporate spokesperson for company events, chambers and national organizations.
- Channel and partner promotions to drive sales. Ex: Win a PT Cruiser, NASCAR or Super Bowl experience.
- Develop and conduct training programs for colleges, customers, sales and industry events.
CHAMPION BRAND, PROGRAM AND PRODUCT DEVELOPMENT!
- Cradle-to-grave development and launch of 60+ new brand, product and program initiatives.
- Led revolutionary antimicrobial coating effort across multiple Ingersoll-Rand (IR) companies.
- Collaborated with Disney to promote multi-sensory retail model to PetSmart® and Petco®.
- Marketed "green" sustainable products to government and military customers.
- Project management and leadership of cross-functional teams = flawless implementation and product evolution.
- Managed P&L and ROI for product lines valued $150M+ and projects valued $170M+.
DRIVE NEW BUSINESS DEVELOPMENT AND STRATEGIC MARKETING INITIATIVES!
- Author in-depth strategic marketing plans, brand and product roadmaps, budgets and forecasts.
- Conduct comprehensive research, market segmentation, competitive analysis, focus groups and beta tests.
- Negotiate strategic partnerships and relationships with C-level executives. Top sales person 3 years in a row.
Agency and Media Relations
Strategic Planning - Marketing Plans and Budgets
2.0 and Drupal Website Design and SEO
Social Media and Viral Marketing
Advertising Campaigns and Collateral Development
Creative Designer and Artist
Social Media, Online, Email and Direct Marketing
Customer Acquisition and Retention
PR and Industry Spokesperson
Sales and New Business Development
Training and Curriculum Development