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Summary

I fell into the field of verbal branding (and naming in particular) quite by accident, happening upon a Craig's List posting that asked applicants to "name this position." Intrigued, I sent a resume, and was swept into the sometimes strange, always stimulating discipline of verbal branding. In four short years, I worked on a wide range of naming projects for domestic and international clients, including Qualcomm, Earthlink, H&R Block, Microsoft, and AT&T Mobility.. I helped to build nomenclature systems for Logitech, NetApp, and Move.com. My naming credentials include Samsung's Instinct phone; Catchlight, a joint venture biofuels company of Chevron and Weyerhaeuser. I also helped to create brandlines for clients like Red Lobster and Toshiba. It's not just about names. I also helped to articulate brand positioning for clients like Speedo and Capital One Visa Signature; created messaging platforms for Brocade and Xbox; composed brand voice and identity guidelines for clients like MacBU and De Beers (in Asia); and wrote package copy for clients like Coors Light, Dole, and Frito-Lay. I hope to continue to put words to work - to make brands speak compellingly and relevantly - while always combining focused creative work with rigorous strategy.

Work experience

Jan 2009Present

Freelance Writer

Logitech
Apr 2009Sep 2009

Freelance Writer

Doris and Donald Fisher Fund
Jan 2009Jul 2009

Freelance Writer

Landor Associates
20092009

Naming Specialist

Hydrant
Sep 2008Jan 2009

Brand Consultant

SALT Branding
- Worked on naming projects for Fortune 100 clients, including Microsoft, AT&T, and Johnson & Johnson. - Created naming and identity guidelines for clients like Microsoft and EMBARQ.
Dec 2005Sep 2008

Writer/Namer

Landor Associates
* Naming credentials include: Samsung's Instinct phone; Catchlight, a joint venture biofuels company of Chevron and Weyerhaeuser * Engaged in numerous naming projects for domestic and international clients, including Qualcomm, Earthlink, H&R Block, and PepsiCo in India. * Built nomenclature systems for Logitech, NetApp, and Move.com. * Articulated brand positioning for clients like Speedo and Capital One Visa Signature. * Created brandlines for clients like Red Lobster and Toshiba. * Formulated messaging platforms for Brocade and Xbox. * Composed brand voice and identity guidelines for clients like MacBU and De Beers (in Asia). * Wrote package copy for clients like Coors Light, Dole, and Frito-Lay.
Jul 2004Dec 2005

Public Affairs Associate

KIPP Foundation
*Helped to define and articulate the brand identity of KIPP (Knowledge Is Power Program). KIPP is a national non-profit, funded by Doris and Don Fisher, that trains entrepreneurial educators to open charter schools in low-income areas. *Wrote press releases and pitch letters that generated three national print articles/50 regional print articles and one national TV piece/thirty regional TV pieces. *Gained extensive pitching experience over the phone with reporters. *Helped to write, edit and distribute national media kit materials.

Education

20002004

B.A.

Amherst College