I fell into the field of verbal branding (and naming in particular) quite by accident, happening upon a Craig's List posting that asked applicants to "name this position." Intrigued, I sent a resume, and was swept into the sometimes strange, always stimulating discipline of verbal branding. In four short years, I worked on a wide range of naming projects for domestic and international clients, including Qualcomm, Earthlink, H&R Block, Microsoft, and AT&T Mobility.. I helped to build nomenclature systems for Logitech, NetApp, and Move.com. My naming credentials include Samsung's Instinct phone; Catchlight, a joint venture biofuels company of Chevron and Weyerhaeuser. I also helped to create brandlines for clients like Red Lobster and Toshiba. It's not just about names. I also helped to articulate brand positioning for clients like Speedo and Capital One Visa Signature; created messaging platforms for Brocade and Xbox; composed brand voice and identity guidelines for clients like MacBU and De Beers (in Asia); and wrote package copy for clients like Coors Light, Dole, and Frito-Lay. I hope to continue to put words to work - to make brands speak compellingly and relevantly - while always combining focused creative work with rigorous strategy.