Eunice Park

Eunice Park

Summary

I fell into the field of verbal branding (and naming in particular) quite by accident, happening upon a Craig's List posting that asked applicants to "name this position." Intrigued, I sent a resume, and was swept into the sometimes strange, always stimulating discipline of verbal branding. In four short years, I worked on a wide range of naming projects for domestic and international clients, including Qualcomm, Earthlink, H&R Block, Microsoft, and AT&T Mobility.. I helped to build nomenclature systems for Logitech, NetApp, and Move.com. My naming credentials include Samsung's Instinct phone; Catchlight, a joint venture biofuels company of Chevron and Weyerhaeuser. I also helped to create brandlines for clients like Red Lobster and Toshiba. It's not just about names. I also helped to articulate brand positioning for clients like Speedo and Capital One Visa Signature; created messaging platforms for Brocade and Xbox; composed brand voice and identity guidelines for clients like MacBU and De Beers (in Asia); and wrote package copy for clients like Coors Light, Dole, and Frito-Lay. I hope to continue to put words to work - to make brands speak compellingly and relevantly - while always combining focused creative work with rigorous strategy.

Work History

Work History
Jan 2009 - Present

Freelance Writer

Logitech
Apr 2009 - Sep 2009

Freelance Writer

Doris and Donald Fisher Fund
Jan 2009 - Jul 2009

Freelance Writer

Landor Associates
2009 - 2009

Naming Specialist

Hydrant
Sep 2008 - Jan 2009

Brand Consultant

SALT Branding
- Worked on naming projects for Fortune 100 clients, including Microsoft, AT&T, and Johnson & Johnson. - Created naming and identity guidelines for clients like Microsoft and EMBARQ.
Dec 2005 - Sep 2008

Writer/Namer

Landor Associates
* Naming credentials include: Samsung's Instinct phone; Catchlight, a joint venture biofuels company of Chevron and Weyerhaeuser * Engaged in numerous naming projects for domestic and international clients, including Qualcomm, Earthlink, H&R Block, and PepsiCo in India. * Built nomenclature systems for Logitech, NetApp, and Move.com. * Articulated brand positioning for clients like Speedo and Capital One Visa Signature. * Created brandlines for clients like Red Lobster and Toshiba. * Formulated messaging platforms for Brocade and Xbox. * Composed brand voice and identity guidelines for clients like MacBU and De Beers (in Asia). * Wrote package copy for clients like Coors Light, Dole, and Frito-Lay.
Jul 2004 - Dec 2005

Public Affairs Associate

KIPP Foundation
*Helped to define and articulate the brand identity of KIPP (Knowledge Is Power Program). KIPP is a national non-profit, funded by Doris and Don Fisher, that trains entrepreneurial educators to open charter schools in low-income areas. *Wrote press releases and pitch letters that generated three national print articles/50 regional print articles and one national TV piece/thirty regional TV pieces. *Gained extensive pitching experience over the phone with reporters. *Helped to write, edit and distribute national media kit materials.

Education

Education
2000 - 2004

B.A.

Amherst College