Work History

Work History
Aug 2009 - Present

Creative Executive

Synergy Advertising

  • Designed Creative / Communication Strategies for various Local & International Brands.
  • Worked with business development team on developing Advertising Pitches.
  • Conceived ideas for TVCs, Annual Reports, Print Ads and OOH activities.
  • Created Digital / Web Content for online Social Networking Websites.
  • Copy Writing and Proof Reading (Press Ads, Scripts, Press Releases and Web Content)
  • Designed Presentations and Prepared Contact Reports.
  • Did Market Analysis, Focus Groups and Mind / Perceptual Mapping for multiple brands.
Jun 2008 - Aug 2008


IAL, Saatchi & Saatchi
Worked on the Fit For Growth BTL activity campaign for Novartis Pharma Pakistan Limited. Coordination with the visualizers and copywriters for the designing of marketing material like drop cards, posters and leaflets for the product Enfagrow by Mead Johnson.
Jun 2006 - Jul 2006


Circuit FCB
Worked in the Client Services Department on the concept the 360 degree repositioning campaign of Faysal Bank.


Aug 2005 - Aug 2009



  • Presented Final Thesis on How to Increase Tea Consumption amongst the Pakistani Youth.
  • Formulated Creative Ideas and Strategies for the Hypothetical Relaunch of Cine Plex Karachi.
  • Conducted a Comprehensive Research on the Living Patterns of the Youth.
  • Designed a Sixteen Page Catalog for the Typography course.
  • Devised Marketing and Advertising strategies for the Hypothetical Relaunch of Various Local Brands.
  • Analysis of the Marketing Mix of Pampers (P&G) Pakistan for Principles of Marketing.
  • Did a Brand Success Story on DHL Pakistan for Brand Management.
  • Directed Short Films, Stage Plays and Commercials for various courses.Artciles on Creative and Marketing techniques implied by local and international brands in Synergyzer.
  • Editor in Chief, Y Magazine 2007.
  • Organized an Inter-University Film Festival for the Szabist Media Sciences batch.
  • Organized a Seminar on the "Impact on Advertising during Recession".
  • Attended a one month film diploma at AAFT (Asian Academy of Film & TV), at Noida, New Dehli, India.
  • Attended a seminar on ‘Brand New Ideas’.
  • Attended a lecture on the ‘Role of Advertising in Today’s world’ by Tahir. A. Khan from Interflow.
  • Organized a Guest Lecture Session with Javed Jabbar being the honory guest speaker.
  • Member, Media Society at Szabist 2006.




Strong Verbal/Written communication skills Strong Observation, Cognitive and Negotiation skills Formulating Marketing and Communication Strategies Presentations and Research Tabulation Strategy and Planning Idea Development and Visualization Copy Writing and Proof reading Good knowledge of Ms Office (Ms Word, Excel and PowerPoint) Efficient in Adobe softwares (Photoshop, Premier and Illustrator)  


I am a marketer by profession holding a BS Degree in Media Sciences with majors in Advertising from SZABIST, Karachi. At present, I am working as a Creative Executive (Strategy & Planning) at a local ad firm, Synergy Advertising. Beside this I have also been a part of the editorial team of a local advertising magazine called Synergyzer where I contributed articles on various marketing trends & communication technique.

Among my core competencies are brand communication, idea development, strategy & planning and research. As for my professional experience, I have previously interned at two local ad agencies namely Circuit FCB and IAL Saatchi & Saatchi. In these internships, I have worked in both the Client Services and Creative departments. and have worked on some of the leading local and international brands including PIA, SafeGaurd, Head and Shoulders, Novartis Pharma, Faysal Bank, National Bank of Pakistan, Mobilink and Guess.


To pursue a career in the field of Marketing in the areas of Brand Building and Communication and learn various marketing tactics and skills required in the respective field.



Creative Writing

Social Media

Brand Communication

Product Development