Geoffrey Kula

  • Boston US-MA


  • Deadline-driven project manager; talented juggler of projects, priorities, contributors and vendors
  • Online community development; web content development; social media management
  • Marketing and PR campaign copywriting: Media outreach
  • Creative and strategic collaborator with editors and art directors

Work History

Work History

Brand development/Magazine launches

Drill (2003)- Helped define the editorial direction and develop the branding and positioning strategy of this international, general interest/lifestyle quarterly aimed at enlisted and retired military men

EXPN Magazine (2001)- Guided coverage of action sports and athletes as well as provided staffing solutions for the launch of this national, youth-targeting sports monthly

Core Sports (2001)- Helped develop the brand, define the editorial direction and design, and address staffing issues for the launch of this national bimonthly action sports title

Heckler (1997) - Redefined branding and positioning strategy, and provided an organizational, operational and editorial overhaul for this national, youth-oriented monthly action sports/lifestyle title

2008 - Present

Sr. Copywriter/Content Producer (Marketing, Technical and Web)


Write and edit SEO optimized web content, data sheets, corporate brochures, internal communications, press releases and one-off collateral for the world's largest IT company, which operates in more than 170 countries and has revenue of $115B. Work with Product Line Managers (PLMs) to produce web content and technical documents detailing our portfolio of switches, routers, network management platforms, wireless and security products for enterprise and SMB markets.

  • Managed a team of copywriters to meet launch deadlines for an event-based microsite, a global rebranding campaign and the global launch
  • Manage third-party translation of web copy and print collateral for seven regional websites; ensure messaging consistency and accuracy while maintaining eight websites concurrently
  • Negotiated 33% reduction in project management fees and elimination of project setup fees from translation vendor; creative problem solving eliminated 25% of one project's total expenses
  • Social media responsibilities include editing and posting blog entries, tweeting news and event information, updating corporate Facebook page, responding to wall posts and tracking metrics
2007 - 2007

Operations Manager

Database Publishing Group

Directed the production, client service and accounting departments.

  • Streamlined operations, increasing efficiency and reducing turnaround for deliverables by 5-16%
  • Reduced redundancy by establishing best practices and instituting Quality Control procedures
  • Created Processes & Procedures manual to set standards and accountability for all employees
  • Reduced per-project expenses by an average of 15% by analyzing costs and allocated resources
  • Directed 3rd-party vendors to coordinate event audio/video capture, podcasts and abstract publishing
2004 - 2006

Web Editor/Web Content Producer

Developed look, feel and functionality of magazine's website as well as its community-building strategy.

  • Managed website development from concept to launch
  • Assigned and edited website content; developed multimedia and user-generated features
2004 - 2006

Editor In Chief

Iron Horse magazine

Created the editorial calendar of the magazine and its website, and directed its execution for the relaunch of this iconic motorcycling publication of the '70s and '80s, retooling it for today's older, more affluent readers (circ.: 130,000)

  • Collaborated with the Art Director to create the overall design of the magazine and its articles
  • Hired, managed and mentored staff as well as an international pool of freelancers
  • Established a per-issue budget and kept expenses in line by negotiating with suppliers and vendors
  • Provided leads to the sales department and worked with them to ensure clients’ needs were met
  • Increased frequency from quarterly to bimonthly
2001 - 2004

Contributing Editor/Sr. Photographer

Phoenix Media/Communications Group
1999 - 2001

Web Content Producer

Assigned, wrote, edited and produced multimedia content.

  • Developed, implemented and cultivated contests, message boards, social networking and user-generated content to promote growth of online community
1999 - 2001

Managing Editor

Developed the site’s editorial calendar, features, production schedule and best practices to create a web presence and foster an online community of action sports enthusiasts.

  • Co-created website’s concept, content, design and functionality from white board to launch
  • Managed a 15-person staff and a stable of freelancer writers, photographers and illustrators
  • Assigned and edited articles and photography; negotiated rates with contributors
  • Oversaw production of multimedia features including video library and Flash animation



The Basics of Knock-Your-Socks-Off Customer Service

Padgett Thompson

How to Excel at Managing and Supervising People

SkillPath seminar

Bachelors of Science

Boston University




Computer Skills

Familiar with Illustrator, InDesign, Quark and XML.

Computer Skills

Extensive use of ActiveCollab, Adobe Acrobat, Basecamp, Facebook, Google Analytics, HTML, Interwoven TeamSite CMS, Lotus Notes, MS Office suite, Photoshop, PowerPoint, search engine optimization (SEO), SharePoint, Twitter, WordPress & FTP processes for PC and Mac platforms.