Download PDF

Lisa Matwijiw Larson

  • Vista California

Senior Product Developer - Innovation Team

About Me

I am an engineer and an artist. My passion is merging my technical experience and my love for product innovation, design, and creativity together into fresh, inspiring product lines. In my personal time I love being outdoors playing volleyball, running, cycling and adventure racing or inside illustrating and designing. Contact me to join your team. Let's make some amazing product.

Professional Summary

Senior Product Developer with advanced experience leading project management, development, manufacturing, sourcing and innovation in multiple consumer product industries. Skilled in directing all areas within product development, marketing and manufacturing teams through project life cycles from concept design through product launches. Extensive manufacturing experience in both the US and Asia-Pacific regions. Thrives on stepping outside the box in a fast paced environment to create newness, increase efficiencies and resolve issues to achieve project deadlines using a unique blend of technical and cognitive skills.


• Toy (Child & Pet), Accessory, Travel, Apparel (Pet), Footwear and Automotive Product Development

• Product Innovation / R&D                 • Material Development                 • Injection Molding

• Footwear Development                     • Pattern Making/Fit Testing        • Lean Process Analysis

• Accessory Development                   • Product / Material Sourcing       • Design / Construction Analysis

• Outwear / Travel Development        • International Communication    • Cost / Budget Analysis

    Work History

    Nov 2013Present

    Senior Product Developer – Private Brand

    Petco Inc
    • Product development across all company product lines including toys, travel gear, accessories, apparel, health & wellness, consumables, home décor, and customer experience. Products include hard lines, soft lines, cut & sew, and textile development where expertise is provided in ideation, design, molding, construction and functional analysis, and material development.


    • Lead Product Developer of Innovation
      • 2014 initiated Petco Innovation Team and manages new ideas in all areas, including toys, travel, apparel, home décor, health & wellness, customer experience
      • Ideation includes Incremental and Break-Out solutions for current consumer needs, but reaches out through Disruptive technology for first to market new product and customer experience.
      • Patent Pending for Digestible Noise Maker


    • Lead Product Developer of Process Efficiencies
      • In 2016 developed the 2017, 2018 & 2019 3Yr Roadmap for innovation across all company categories identifying priorities through ease of execution, required resources, and ROI.
      • 2015 successfully led a team through the design and development of the Dr Seuss product line with a schedule reduction of 4 months through process leadtime reductions, licensor management, and overseas vendor collaboration.
      • In 2014, developed and implemented standardized Design Pack Template for new product items increasing development efficiencies with overseas partners and factories by 15%.
      • Developed in 2014 Teardown Templates and trained US team how to use templates and effectively communicate to overseas partners for best sample practices and product change results.
      • Partnered with Asia overseas team members in both 2014 and 2015 to create standards for vendors in product creation and sample making for faster approvals and speed to market.


    • Product Line Management role performing research and analysis of market trends, sales history and emerging innovation for future line planning.
    Jun 2010Dec 2013

    Product Development Manager - Kids Footwear/Crocs Accessories

    Crocs, Inc
    • Product Development from design concept through manufacturing release for Kids, Juniors and Womens footwear involving last development, material selection (textiles and plastics), upper pattern development, 3D CAD analysis, sample teardown, fit testing and Asia counterpart management.
    •  Worked heavily on licensed product including Disney, Hello Kitty, LEGO, Nickelodeon, Real Tree, Warner Bros, Cartoon Network, Lucas Films, Major League Baseball and Collegiate. Developed a more effective and efficient design and development process specific to licensed product decreasing timeline by 15%.
    •  Lead Developer of Innovation.
      • Initiated and co-developed the successful Crocs Chameleons(TM) franchise in 2010. Gross of over $1.0MM in the first 4 weeks of sales and launched one year ahead of schedule.
      • In 2013 removed PVC as the primary raw material of licensed product lines by developing a new process utilizing more green and worker safe materials.
      • Designed and developed the first LED EVA Clogs and Boots, initiating the CrocsLights(TM) franchise in Spring/Summer 2014 which generated over 1 Millions orders in the first season.
    •  Lived in Asia between 2010/2011 providing development and new supplier sourcing support on baseline and innovation projects. During this time gained extensive knowledge in many manufacturing processes including EVA injection, textile pattern making, textile processing (leather, PU), last development, LED component development, plastics sub-processing.
    •  Developed Crocs /Jibbitz Accessories projects/process from 2012 through 2013 seasons including purses, bags, backpacks, phone cases and silicon jewelry with mixed material components and construction.
    Aug 2004Jun 2010

    Project Management Specialist - Hot Wheels, Collector

    Mattel Inc

    Effectively managed the collaboration between US design, graphics, marketing, and packaging teams to successfully launch new Hot Wheels Adult Collector premium product lines. In addition, lived in multiple Asia locations to partner and train Asia-Pacific manufacturing teams.

    Feb 2003Jul 2004

    Mechanical Design Engineer - Ground Support

    Northrop Grumman Space Technology

    Designed and developed ground support equipment for satellite component integration and testing by generating 3D modeling, full blue prints and leading supplier in component fabrication and safety testing.

    Product Development Portfolio

    Hover over the images to see descriptions of each sample.

    Athletic & Adventure Passion

    Since I was a kid climbing trees in the Mid-West, I have always loved being in sports, outside or on an adventure. Athletics have always been my outlet for being competitive and connecting with the outdoors and nature at the same time. I grew up playing soccer, volleyball and going on family hikes. As an adult I have experienced so many different athletic endeavors including competitive beach volleyball, cycling, adventure & mountain bike racing, running, hiking, stand-up paddle boarding and triathlons. I believe that success is feeling passionate about what you do. If you're not bringing a culmination of technical knowledge, these kinds of life experiences and creativity to the table, you're not thinking of the next big thing!

    Artistic Passion

    In addition to my analytical, engineering thinking, I have been dreaming up new designs and illustrating for as long as I can remember. Below are some examples of my personal creations.


    Another passion of mine is giving back to others. Over the past years I have had the pleasure of participating and mentoring in multiple Team In Training, Leukemia & Lymphoma Society events including the Adventure Racing, Cycling and Hiking For Discovery teams. Volunteering with Camp No Limits was yet another amazing experience, where campers with limb loss show such a love, passion and happiness for life. Sometimes we forget the simple things in life like tying a shoe or being able to walk and run are a blessing. Opportunities like this have enriched my life forever.


    "Lisa is a creative thinker and great problem solver.  She always kept me informed about the good, bad, and ugly of situations.  There were countless projects that went extremely well due to her proactive approach, and she helped our product lines advert many disasters at the plant. However, setbacks and adjusting to adversity are regular occurrences at Mattel, and Lisa is someone you want on your team when times are challenging." 

    Ryan Mansour - Hot Wheels Brand Manager, Mattel Inc.

    " Lisa...I want to acknowledge your last is very refreshing to work with you. To work with a company/person that asks direct questions and provides straight answers, clearly understands the product and opportunity, keeps the potential realistic and attainable, makes the extra effort to understand the integration process and has the foresight to see we can create a new category for you is, well, unusual.  I simply want you to know we appreciate the opportunity to work with you. I wish more companies were fortunate enough to have employees as knowledgeable and dedicated as you are. Working with you is a pleasure and be assured we will go the extra mile for you."

    Tom Schaeffer - CEO, Oryon Technologies Inc.

    "Lisa Matwijiw is by far the most proactive and efficient employee - Engineering or not - that I've had the pleasure to work with. She works above and beyond her responsibilities in every aspect. She is always helpful and available to solve problems."

    Mattel Leadership Development General Survey - Anonymous

    Resume Attachment


    Aug 2014Present

    Associates of Science

    Palomar College

    I am always ready to learn more about how things are made and inventing my own product. I am currently enrolled in Palomar College to gain even more knowledge in textile science, pattern making, sewing and overall construction.

    Sep 1997Aug 2002

    Bachelor of Science - Mechanical Engineering (Emphasis on Computer Aided Design)

    Oakland University


    Adobe Creative Suite 6
    Illustrator Photoshop Adobe Acrobat Professional
    MS Office Suite
    Arena Solutions - Project Management PLM Solution
    Solid Works, CATIA