Cody Friend


Recent San Diego State University graduate, with degree in Integrated Marketing Communications. Experienced in conducting rigorous primary and secondary research as well as writing business and marketing plans. Enthusiastic and creative ideas person who is passionate about managing a product from inception to completion. Ability to inspire, motivation and keep members focused. Outstanding project management and time management abilities. Looking for a career in sports marketing and product/brand management where I can utilize my skills and abilities to effectively contribute to a positive brand image. 


2007 - 2010

B.S. Business Administration

San Diego State University
2001 - 2005

Capistrano Valley High School

Work History

Work History
Jan 2010 - May 2010

Marketing Consultant

Del Mar Racetrack

  • Managed marketing team in completion of integrated marketing plan about building brand image through social media.
  • Created and administered over 200 primary research surveys to measure interest in Del Mar Racetrack.
  • Recommended an in depth integrated marketing strategy based on research analysis findings.
  • Delivered 100+ page marketing plan.
  • Constructed and presented Power Point  / Keynote presentation.
Aug 2009 - Nov 2009

Social Media Intern

Krypton Sports

  • Managed and maintained social networking sites: Facebook, Twitter.
  • Conducted market research for new product launch by surveying 100 high school athletes in Southern California.
  • Built interactive community of hundreds of high school and college athletes across the country.
Sep 2005 - Jan 2008

Team Sales Key Associate

Chick's Sporting Goods

  • Top Sales - Sold over $250,000 in fiscal year of 2006-2007.
  • 3 - TIme Exceptional Sales Performance award winner: Top 5% in sales in the company chain.
  • Managed major accounts. Some in excess of $50,000.
  • Responsible for inventory management and control.
2005 - 2008

Head Basketball Coach

Capistrano Valley High School

  • Scheduled practices and games.
  • Managed 10-20 high school student athletes at a time.
  • Provided role model like qualities to high school athletes, while teaching them the importance of competition and hard work.




  CEMA Certification - E-Marketing Association Mac OS & PC Microsoft Office & iWork Social Media: Facebook, Twitter, LinkedIn, Myspace, Youtube, Blogs,  SPSS Learning Adobe Creative Suite 5  




E-Marketing Association