Harold Toliver

  • South Holland US-IL
Harold Toliver

Work History

Work History
Sep 2010 - Present

Interactive Marketing Specialist

Zebra Technologies

 Communications, Marketing, PR:

  • Initiated lead nurturing campaign to increase overall impact of B2B business and impact ROI.
  • Created and maintained the overall email marketing communications for the B2B nurturing campaigns to business partners and potential customers.
  • Lead writer of marketing communications and other material
  • Used HTML and graphic design techniques to communicate business communications to business partners and potential customers.
  • Created quarterly metric reports of email campaigns for various industries to show the effectiveness of the communication strategy.
  • Increased open (5%) and click-through(3%) rates for B2B communication emails by mid-year.
  • Created best practices model for email and other marketing material for Marketing Managers.
  • Proactively managed Zebra’s reputation globally with all target audiences, aligning all communications with the corporate brand positioning and creating the global PR strategy.
  • Maintained the social media strategies for the regional marketing organization through Twitter, YouTube, and LinkedIn, as a means to communicate to potential customers and partners.
  • Created marketing communications with regions to ensure they align with Zebra’s business strategy and messaging while creating processes for efficiencies for implementation.
  • Provided communications counsel to senior management to enhance the company's success by applying proactive communications strategy.
  • Lead approver of press releases and web content produced by staff and contractors.
  • Key contributor to global marketing team, driving PR strategy within the global marketing plan.
  • Liason to outside creative sources such as SilverPop and XL Designs.
Jan 2007 - Sep 2009

Information Technology Manager/Web Development Coordinator

Northern Illinois University
  • Maintained the student government’s computer infastructure, which included hardware/ software, data systems, content management systems, websites, phone systems, webcast services, facsimile and other communication systems.
  • Created organizational technology plan that helped to maintain and improve the student government’s operation and effectiveness.
  • Oversaw the researching, buying and installation of computer hardware/ software and accessories
  • Liaison to the Information and Technology Services department of Northern Illinois University
  • Maintained and updated Northern Illinois University’s Website using HTML, CSS, Javascript, and interactive media design techniques
  • Updating of Northern Illinois University’s affiliated web pages
  • Troubleshooting of computer hardware/software, accessories, and databases
  • Corresponded with students and faculty about concerns of campus and student government of Northern Illinois University
  • Prepared and edited organizational publications for internal and external audiences, including monthly university newsletters, brochures, pamphlets, e-mail blasts, and blog posts
  • Wrote and edited University press releases when needed
  • Creatied event flyers and logo brands for University sponsored events using Adobe Design Software
  • Liaison to the University’s newspaper and regional media outlets
  • Liaison to citywide employers in a means to assist them in their hiring practices
  • Increased brand awareness of student government of Northern Illinois University by using social networks and blogs to gain repeat patronage
  • Incorporated SEO/CRM techniques to increase efficiency of marketing/public relations techniques of the University
  • Developed creative marketing plan for student government of Northern Illinois University
  • Created informative powerpoint presentations for staff on various topics
  • Produced and coordinated production of advertisements and marketing procedures to help advance the Northern Illinois University brand
  • Lead in the procurement of promotional items for University give-aways
  • Planned and created public opinion web surveys which helped to determine the potential success ofnumerous university services, such as transportation and recreational services.
  • Created technological handbook which assisted staff and students on computer awareness
Jan 2006 - Jan 2007

Editorial Columnist

Northern Star

  • Writing and editing weekly articles on various local and national topics
  • Researching and interviewing of sources that would be valuable to article topics
  • Creating article headlines and designs using publishing software
Oct 2001 - May 2003

Customer Service Representative

BED BATH

Education

Education

Skills

Skills

SilverPop CRM

Social Media/Marketing

MySQL

Audio/Video Creation and Editing

Protools

Mac

MS Office Suite

CRM/SEO

Managed PPC Campaigns Keyword Campaigns Google and Yahoo Analytics Social Media Viral Video Site Maps URL Crawls Other SEO techniques

CMS

CSS

PHP

HTML

Photoshop

Summary

Objective Seeking an employment opportunity in the broad spectrum of Communications that will enhance my degree of education and give me a chance to gain valuable experience.Profile Motivated, personable, professional with a college degree and 8 years of experience within the vast communication media field. Talent for quickly mastering technology - experienced in a variety of media technologies. Diplomatic and tactful with professionals and non-professionals at all levels. Accustomed to handling tedious, multi-tasking demands. Demonstrated the ability to manage others in workplace as well as outside the workforce. Flexible and versatile - able to maintain a sense of humor under pressure. Poised and competent with demonstrated ability to easily transcend cultural differences. Thrive in deadline-driven environments. Excellent team-building skills.

Interest

Interests consists of Website/Graphic Design, Audio/Video Creation and Editing, as well as Social Media Marketing.  Interest in writing, publishing, and entertainment.

Activties

Member of Alpha Phi Alpha Fraternity, Inc. –Director of Marketing, 2006 – Present

  • Created event flyers and other communications for programs and conferences
  • Coordinated vendors for annual conferences
  • Use of Raiser’s Edge software to diversify fundraising methods to donors, volunteers, and sponsors
  • Facilitated job readiness training workshops for teenage youth

  Northern Illinois University, Media Assistant - NTC News, 2005 - 2007

  • On-Air reporting and anchoring of local and global events
  • Produced and edited news material for air on daily university news program
  • Use of video/audio recording and editing equipment as a means to produce stories for daily university news program
  • Operated HD television cameras for on-site and in-studio work during university news programs
  • Handling of control room responsibilities, including directing, technical director, and audio control

Member of Northern Illinois Alumni Association – 2007

Freelance Web/Graphic Designer,2007 – Present

Member of National Honor Society – 2008

Chicago Young & Powerful Group, Director of Marketing/Special Events – 2010

  • Maintain and edit National website
  • Create marketing campaign for various fund-raising events
  • Coordinate membership and volunteer drives

Careers In Nonprofits, Marketing Assistant – 2010

  • Created weekly email recruiting blasts using HTML, CSS, and Adobe desisn
  • Creation of promotional newsletters, flyers, and other marketing materials

Phillips Chevrolet, Social Media Marketing Associate -2010 (Internship)

  • Increased exposure to dealership's website and micro-sites through SEO marketing practices.
  • Created and edited main website and additional vehicle related micro-sites to help increase brand awareness
  • Managed pay per click campaigns through Google Adwords
  • Researched and reported weeklywebsite analytical reports by using Google Analytics and other website analytical tools
  • Daily postings of news, trending topics, and special events on social media websites and related blogs
  • Researched daily pricing and inventory of new and used vehicles

References

References

Melissa Folowell-Vargas

DuJuan Smith

Michael Johns