Interactive Marketing Specialist
Communications, Marketing, PR:
- Initiated lead nurturing campaign to increase overall impact of B2B business and impact ROI.
- Created and maintained the overall email marketing communications for the B2B nurturing campaigns to business partners and potential customers.
- Lead writer of marketing communications and other material
- Used HTML and graphic design techniques to communicate business communications to business partners and potential customers.
- Created quarterly metric reports of email campaigns for various industries to show the effectiveness of the communication strategy.
- Increased open (5%) and click-through(3%) rates for B2B communication emails by mid-year.
- Created best practices model for email and other marketing material for Marketing Managers.
- Proactively managed Zebra’s reputation globally with all target audiences, aligning all communications with the corporate brand positioning and creating the global PR strategy.
- Maintained the social media strategies for the regional marketing organization through Twitter, YouTube, and LinkedIn, as a means to communicate to potential customers and partners.
- Created marketing communications with regions to ensure they align with Zebra’s business strategy and messaging while creating processes for efficiencies for implementation.
- Provided communications counsel to senior management to enhance the company's success by applying proactive communications strategy.
- Lead approver of press releases and web content produced by staff and contractors.
- Key contributor to global marketing team, driving PR strategy within the global marketing plan.
- Liason to outside creative sources such as SilverPop and XL Designs.