Hilary Douglass

Hilary Douglass

What I Can Do for Your Organization

Seasoned Volunteer Management Professional Combines Community Relations Skills to Recruit, Train, Effectively Manage and Retain Your Greatest Resource: Human Capital. With a BA in Journalism/Graphic Design and 20+ years of health care PR, marketing and volunteer management experience, my skills include:
  •  15 years of healthcare volunteer management experience and certification in same (CVA credentialed)<?xml:namespace prefix = "o" ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>

     13 years experience serving as a not-for-profit Community Relations Director<o:p></o:p>

     Outstanding presentation and written communications skills<o:p></o:p>

     20+ years community coalition/outreach/partnership building<o:p></o:p>

     Extensive experience managing employees and department budgets<o:p></o:p>

     Proficiency in a number of volunteer management tools, databases, and MS Office Suite <o:p></o:p>

Work History

Work History
May 2011 - Present

Project Administrator

Fairfield Index, Inc.
  • Ghostwriting communications on behalf of C-level executives in Florida state government and related public/private partnerships
  • Coordinating all special events and conferences including e-communications and registrations
  • Crafting, editing and proofreading meeting notes, agendas, proposals, invoices
Jul 2010 - Nov 2010

Community Coordinator

Wuesthoff Brevard Homecare

Called on physicians and clinicians to encourage referrals to homecare program, coordinated and conducted in-service education programs for same, and attended health fairs and community events to increase public awareness of services.

  • Edited and created promotional materials (flyers, brochure, etc.) for specialty services
  • Created agency’s promotional Powerpoint presentation for physicians and community agencies
Jun 2009 - Jun 2010

Volunteer Manager

Seacoast Hospice

Complete oversight and management of the volunteer program, including recruitment, interviewing, compliance with Medicare requirements (COPs), communications, coordination of 30+ hour training, annual evaluations, ongoing education, and assignment of positions for a 220-strong volunteer team.

  • Streamlined entire volunteer application and annual education requirements by making documents available on agency Web site
  • Fostered the growth of volunteer roles including direct care, administrative, vigil, Reiki, board of directors, bereavement (children and adult), spiritual care, fund-raising and community outreach while expanding services to include Pet Partners
  • Increased retention and involvement of volunteers through thank you events and newsletters
  • Kept department consistently below budget, striving for resourceful ways to utilize limited dollars
  • Untangled complex volunteer databases in Raiser’s Edge/Cerner and produced timely reports
  • Commended as a valuable, contributing member of interdisciplinary team fostering ongoing dialogue with staff, volunteers, patients and families, with accolades for same
May 2005 - Jun 2009

Aesthetics & Marketing

York Plastic Surgery; Dermatology & Skin Health

Oversaw and implemented all marketing initiatives including e-newsletters and special event coordination at two medical practices while providing skin care services.

  • Consistently converted guests at free special events to patients
  • Increased product and surgical/injectable sales through e-newsletter promotions
Jun 2003 - Dec 2004

Director of Public Relations & Marketing

Anna Jaques Hospital

Developed and implemented marketing strategies for key core services, wrote and disseminated media releases, edited and revised Web content, oversaw community benefits initiatives, and served as hospital spokesperson.

  • After facilitating in-depth market research, strategically utilized the creative services of an agency to assist in addressing perceptions and shape new attitudes through Web site, production of television commercials, media buys, brochures, and direct mail pieces resulting in growth of OB and other services
  • Consistently kept allocated resources at or below budget
  • Grew the marketing team to supervise two outstanding staffers 
Jan 2003 - May 2003

Health Care Liaison

Governor Craig Benson

Assisted the Governor with strategies for top health care priorities including medical malpractice, nursing and nursing professor shortage, and increasing the number of health insurance carriers in the state.

  • Solicited and garnered support of the state’s top thought leaders in health care, including those of Harvard Pilgrim’s CEO and Dartmouth Hitchcock’s COO to serve on a health care task force designed to bring stakeholders together to collectively generate solutions to health care access and affordability in New Hampshire
  • Spearheaded collaborative initiatives with colleagues from the Department of Health & Human Services to identify cost-saving initiatives and improve access to quality and cost data which resulted in Web access to same
  • Coordinated public relations initiatives for the Governor, attended/testified at legislative sessions
May 1990 - Jan 2003

Director of Volunteers & Community Relations

Frisbie Memorial Hospital

Management of all internal and external hospital publications and related communications as well as oversight of the volunteer program.

  • Crafted rich content and maintained updates for hospital Web site
  • Coached top executives and served as hospital spokesperson during and after 9/11 crisis and others that resulted in reduced community concern in the wake of these tragedies
  • Coordinated over 150 special events and community lectures in response to community requests/needs
  • Educated thousands from the public and professional sectors through wellness events as lead contact and coordinator in conceptual design, daily scheduling, and coordination of 8,500 sq. ft. community education and conference center
  • Garnered NH Attorney General’s accolades in the development, management and reporting of hospital’s community health improvement initiatives, including market research, patient surveys, qualitative and quantitative data for school-based dental education program, SHINE (Senior Health INformation & Education) Program, and MAP (Medication Assistance Program)
  • Cited by CFO as only department head who could report budget “to the penny” when entrusted to $700k in department resources
  • Oversight of the recruitment, training, retention and recognition of volunteer force of 200 and staff of six
  • Served as liaison to hospital’s volunteer auxiliary board
Feb 1998 - Sep 1998

Director of Marketing

Portsmouth Pavilion

Responsible for all marketing efforts for psychiatric facility.

  • Networked and provided in-office education to area physicians and clinical staff on services resulting in steady admissions from NH, ME and MA
  • Grew patient census through the coordination of CEU-accredited symposia and direct mail campaigns to referral sources
  • Designed and implemented new cost-savings patient satisfaction survey enabling support staff to manage in house
  • Maintained manager incentive program for enhancement of marketing efforts
Mar 1989 - Mar 1990

Account Executive

Sawchuk, Brown Associates

Assisted both executive vice president and founder of agency with senior accounts (i.e. Albany Academy for Girls, Allied Signal, Empire Blue Cross/Blue Shield, Albany Medical Center).

  • Reduced critical staff turnover for one client by researching and creating communications specifically targeted to that group
  • Grew intern program through training and coaching
  • Heightened awareness of affordable housing serving as host of local cable TV program
  • Provided assistance with client relations activities and press releases



Ongoing Education

Recent educational programs:

·Social Media Marketing – Brevard Community College, 12/2/2010

·Facebook 201 – Marketing – Cocoa Beach Area Chamber of Commerce, 11/30/2010

·Facebook – Beginner – Hands-On for Business Owners, Brevard Community College, 11/17/2010

·Do I Need a Business Web Site?, Brevard Community College, 10/14/2010

·From Idea to Marketplace – How to Create, Distribute and Sell your Innovation, Brevard Community College, 10/13/2010

·Professional Branding and Public Relations, Brevard Community College, 9/30/2010

Recent online courses:

·WordPress.com 2.7 Essential Training, Lynda.com, 7/2/2010

·Social Media Marketing with Facebook and Twitter, lynda.com, 6/22/2010

·Increase Visibility & Searchability to Strengthen Brand, PRSA, 6/17/2010

·Wild About WordPress, Christine Gallagher, 6/10/2010


·New Rules of PR & Marketing, Meerman Scott

·Online Marketing Inside Out, Eley & Tilley

Mar 2010 - Feb 2011

Certificate in Volunteer Administration (CVA)


Successfully passed both the exam and portfolio requirements earning the CVA (international Certification in Volunteer Administration) credential.

Oct 2004 - Mar 2005


Institute of Skin Science
1984 - 1987


Keene State College



Volunteer Management

Public Relations

MS Office

Public Speaking