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To advance my career through new experiences and challenges in the field of medical devices while offering my talent, capability and drive to transform my ideas into reality and align them to the needs of the organisation. To design and implement practices that not only attains goals, objectives, margins and market share but also acts as a strategic leverage.


  • Bachelors in Biomedical Engineering from University of Mumbai, India.
  • Masters of Business Administration in General Management from University of Sheffield, UK, an Association of MBA (AMBA) accredited university.
  • MBA project on B2B Marketing Strategies adopted by Medical Equipment Industries.
  • More than 10 years of work experience.
  • Field sales and service support experience
  • Closely worked with clinicians and hospital staff.
  • Commercially driven with proven ability in Business Development, Sales and Resource management.
  • Confident team leader and managed sales team.
  • Excellent analytical and problem solving skills.
  • Effective communication, collaboration & team building skills with proficiency at grasping new technical & management concepts quickly and utilizing the same in a productive manner.
  • Broad experience of using computers and proficient and excellent working knowledge of Microsoft Office.

Work experience

Jan 2017Till Date

Field Service Engineer

Althea UK & Ireland

Field Service Engineer

  • Scheduling and completing maintenance on equipment’s as per manufacturers or Althea guidelines within the designated area. Helping other areas/sites when necessary.
  • Responsible for complete repair cycle including troubleshooting, researching and procurement of spares/consumables to complete a job within designated area of responsibility, while ensuring quality standards are met.
  • Maintaining data integrity of CMMS by ensuring timely completion of admin tasks both on and off CMMS.
  • Deliver and maintain documentation to deliver and improve business performance.
  • Workshop (where provided) maintained to Althea standard.
  • Maintaining and updating individual spare parts stock.
  • Responsible for defining and escalating requirement of test equipment’s or other necessary resources to support the workload within designated area.
  • Maintaining tools and test equipment and ensuring they are properly calibrated.
  • Building and maintaining relationships with customers within designated area, and utilising opportunities to cross-sell and up-sell other services.
  • Attending Customer meetings on regular basis and reporting by collating and evaluating statistical information with respect to work completion.
  • Maintaining communications with customers to ensure resolution and proper follow-up of jobs or any issues. Utilizing the escalation process to resolve customer service delivery issues.
  • Follow and comply with existing Althea EHS rules and procedures, be involved in EHS activities and programs on the site (i.e. training, accidents reporting) in compliance with the environmental health and safety policy.
  • Compliance with Althea Policies and Quality Processes.


OEM training on Service and Repair of

  • Carefusion Alaris Range infusion devices
  • Zoll Defibrillators
  • Hospira Infusion Devices

In House training on service and repair of

  • Oylmpus Endoscopy Stack systems (Including CV 260/CV 290 series)
  • OCN Level 3 Anaesthesia and Ventilation course
  • Leica and Zeiss Operating Microscope PM training


Sep 2014Jan 2017

Biomedical Engineer

Circle Nottingham NHS Treatment Centre

Biomedical Engineer           

  • Scheduling and completing workload for assigned areas within the hospital.
  • Carry out fault finding, repair and planned maintenance on medical equipment, escalate and utilize processes to drive a high quality service offering.
  • Organize, negotiate and manage External contracts. Liaise with OEM / Supplier service staff and management.
  • Directly responsible for Managing Service Contracts of Stryker Endoscopy stack systems, GE Anaesthesia units, GE Diagnostic imaging and Carl Zeiss Ophthalmology.
  • To complete all associated administrative work in completing repairs and preventative maintenance as outlined in standard operating procedures.
  • Responsible for maintaining the stock control module of database and maintain individual spare parts stock
  • Liaise with database developer for the on-going development and maintenance of the new Asset Management system
  • Maintaining safe working practices within the hospital environment.
  • Action and follow up on all the concerned MDA / Field Safety Notices issued by MHRA and OEMs.
  • Compliance with Circle Policies and Quality Processes.
  • Maintaining service documentation in line with business requirements and improve business performance.
  • To support clinical staff whenever needed to ensure minimal disruption to the operation of the hospital.
  • Projects directly involved – Endoscopy video capture and storage for training, Central Monitoring system for Sleep Apnoea study.
  • Provide staff satisfaction across delegated area.
  • Instigate complaint-handling processes within delegated area.



OEM training on Service and Repair of

  • Olympus CV 260SL and CLV 260 SL Endoscopy systems
  • Olympus ESG 100 Electrosurgical Unit
  • First line technical training for Stryker Endoscopy system
  • Nippy 3/3+ ventilator
  • GE Healthcare B650 series monitoring system including Patient Data Module and Gas module
  • Welch Allyn spot vital signs Monitor
  • Lifepak 20/20e Defibrillator
  • Volker Hospital Beds
  • Carefusion Asena series infusion devices
  • Fresenius Kabi infusion pump
  • Resmed CPAP S8/S9/Autoset/Vpap
  • Radiometer ABL 800 Basic Blood Gas Analyser

In House training on service and repair of

  • GE Dash 3000/4000/5000 physiologic monitoring system
  • GE Dinamap carescape procare vital signs monitor
  • Covidien Valleylab Force FX Electrosurgical unit
Oct 2010Aug 2014

Store Manager - Sky Retail Stores

BSkyB Group Plc, UK

Store Manager – Sky Retail Stores 

  • Taking complete ownership of the store, including targets, operations & maintenance
  • Manage Key Performance Indicators (KPI)
  • Building relationship with centre managements
  • Visual mechanising and stock control
  • Motivating, training and coaching advisors
  • Providing detailed and constructive insights to Area Manager
  • Ensuring the Sky Brand is presented professionally at all times


Sales Advisor – Sky Retail Stores  

  • Present and sell Sky products and services to prospective and existing customers
  • Advising best product package suitable for customers and delivering customer experience.
  • Ensure increased profitability by meeting monthly targets of the product mix along with set KPI.
  • Keeping up to date with competitor products and pricing.
  • Address and help with the resolution of customer concerns.
  • Adhere to Sky behaviours and data protection policies.


Additional Responsibility 

  • Supporting the team with new processes and systems being rolled out by the company
  • Be the point of contact for technical support for the team
  • Forum member from June 2011 to June 2012 to take issues and feedback from the team to the central forum and the Regional Manager
  • Covered for the Area Manager in his absence as an ad hoc task
Apr 2009Aug 2009

External Consultant

Sero Consulting
As a part of the MBA course, and gaining experience in consultancy. The primary responsibilities were:
  • Evaluation of two internal reports for business development opportunities.
  • Analysing business development options within Framework7 project and Lifelong Learning programs.
  • Business Development opportunities in partnering and working as a supplier.
Oct 2007Sep 2008

Senior Sales Engineer

Healthware Pvt. Ltd.

Job Profile:

  • Dedicatedly manage the sales and create a break-through market in India for the latest technology of Advanced Bipolar Generators from GYRUS ACMI.
  • Responsible for the documentation of sales reports and sales activities.
  • Ensure all vendor requirements are clearly documented and shared.
  • Be compliant and drive compliance of Client & Organization SOPs, processes and regulatory guidelines.
  • Negotiate with clients for organizational benefit.
  • Procure invoice from finance, tally and send the same to client.
  • Provide input to Regional Manager, Marketing Department, and others as required.
  • Develop and maintain territory customer database, as well as competitive database.
  • Participate in Business Development meetings.
  • Develop Sales Forecast by consolidating field activity.
  • Conduct Live Demonstrations and inform regarding the clinical applications of G400 Generator of GYRUS ACMI.
  • Attend and provide inputs on Laparoscopy Workshops and Seminars.
  • Manage and give technical product presentation in trade shows.
  • Attend trade shows as necessary to demonstrate equipment and meet with potential and current customers.
  • Develop, deploy and manage product demonstration tools.
  • Provide necessary and appropriate after-sale service to customer base including, Installation assistance, Training on use and operation of equipment, Troubleshooting problems.
  • Establish and maintain relationships with physicians, nurses, hospital management, and other areas of surgical services.
  • Act as primary point of contact for clients.
  • Procure client feedback, evaluate improvement areas and ensure these are addressed.
  • Procure and take action on client’s opinion and requirement for product development.
  • Compile and submit documents required for tenders and file tenders for Government and Corporate Hospitals.
  • Schedule and manage meetings related to tenders and negotiations.
  • Provide back-up support to other colleagues as required.
  • Manage Dealers and Commission agents.
  • Travel across the assigned territory for area coverage and to manage clients.
  • Manage inward and outward stock.
  • Responsible for formulating and deploying client retention strategies.
Apr 2007Oct 2007

Assistant Manager, Marketing (Given as added responsibility continuing the previous role)

Eclipse Instrumentation

Job Profile:

  • Look into specific direct sale (Private Doctors in practice).
  • In charge of the tender department (Sale in Government and Large corporate hospitals).
  • Schedule and manage meetings related to tenders and negotiations.
  • Develop sales collateral by preparing white papers, data sheets, application guides, quantitative benefits analysis, performance reports, demos and sales presentations.
  • Procure invoice from finance, verify for completeness and send to client.
  • Provide appropriate and necessary after sales service including installation, training on operation of equipment and troubleshooting.
  • Attend trade shows as necessary to demonstrate equipment and meet with potential and current customers.
  • Analyze field sales data and forecasting sales.
  • Manage stock taken out for demonstrations.
Apr 2006Oct 2007

Dealer and Development Manager

Eclipse Instrumentation.

Job Profile:        

  • Look after the total management of dealers.
  • Manage inward and outward stock for dealers and agents.
  • Provide Training, technical and service support required for dealers.
  • Create sales analysis and forecasting.
  • Manage incorporation of new dealers & commissioning agents in new areas.
  • Support product management and engineering by helping to gather current customer and prospective customer feedback, captured as a part of technical evaluations.
  • Travel across assigned territory for reviewing dealer work, managing current clients and procuring new clients.
  • Develop and maintain territory customer database, as well as competitive database.
  • Formulate and deploy client retention strategies. 
Dec 2005Apr 2006

Marketing Executive / Product Specialist

Eclipse Instrmentation

Job Profile:

  • Travel across the assigned territory to meet current and potential clients.
  • Sales of Electrosurgical Units to doctors.
  • Conduct Live demonstration in operation theatres.
  • Give presentations regarding the product in trade shows.
  • Install equipments and troubleshoot as necessary.
  • Act as a primary point of contact for clients for technical and service related issues.
  • Provide back-up support to other colleagues as required.


Sep 2008Sep 2009


University of Sheffield

Relevant Modules:

  • Integrated Marketing Communications
  • Management Consultancy
  • Corporate Finance
  • International Business
  • Strategic Management
  • Strategic Management Accounting

Skills gained:

  • Well tested analytical skills, developed during seminars and discussions.
  • Understanding and development of soft skills like leadership, teamwork, ethics, and communication which are critical for effective management.
  • Understanding of real life business was achieved through the project and working on consultancy simulation project.
Jun 2000Oct 2004


University of Mumbai

Relevant Modules:

  • Hospital Management
  • Biomedical Instrumentation
  • Radiology and Medical Imaging
  • Computers in Medicine

Skills gained:

  • Developed strong logical reasoning and ability to integrate technology with medical applications.
  • Understanding of hospital administration.

My LinkedIn Profile


Projects Undertaken

B2B Marketing Strategies: To understand and analyse Business-to-Business (B2B) marketing strategies adopted by medical equipment industries.The data required was acquired from two firms dealing in medical equipments and was analysed and evaluated to prepare a descriptive case study. The project gave a firsthand idea of market conditions which can be used further to develop various marketing strategies.

Traction Aid: Designed a new digital circuit for adjusting force and time, which acted as an up gradation for then available analogue machines.