Summary

Highly successful marketing leader with over 20-years Fortune 500 experience executing customer-driven marketing strategies, managing project plans, developing business cases designed to drive sales, maximize operational efficiency and lead high-performance teams. Six Sigma Black Belt skilled in talent development, P&L management, effective sales and marketing communication, business partnership expansion, social media and team building.

  • Seasoned marketer experienced at directing global subsidiaries and small business start-ups while consistently increasing revenue, decreasing costs and managing top-talent.
  • Executive-level contributor and recently part of five-person team responsible for launching a venture-funded company that aids in the development of pipeline talent for larger organizations.
  • MBA in Marketing and International Marketing Certification from Hong Kong University.

Work History

Work History
Sep 2009 - Present

Marketing Consultant

Professional Rx

Develop marketing strategy for web-based start-up delivering branded professional marketing services to customers.

·  Maintain full responsibility for creating and managing national marketing initiatives that grew revenue levels by 50%.

·  Drive the implementation of social media and integrated marketing communications (Marcomm) campaigns.

·  Successfully train 10-employees via in-person seminars and web-based Live Meeting sessions.

·  Create expense-tracking scorecard to manage key external relationships with over 20 vendors and business partners.

·  Design and produce PowerPoint presentations for Reach360 and Strength Finders partnership launches.

Manage contact and communication with agencies on external planning and campaign execution.

Sep 2007 - Aug 2009

Senior Marketing Lead

Microsoft Corporation

Senior Marketing Lead (Director Level), Global Marketing Operations

Directed Marketing process improvements, solution delivery framework & best practice validation among 21-global subsidiaries.

·Developed global process-driven marketing solutions by redeploying stakeholders to focus on revenue-generating activities.

·Managed Marketing Metric Scorecard to evaluate $2,000,000 in multinational marketing campaigns.

·Delivered global presentations that influenced international stakeholders and drove $4,800,000 business.

·Influenced without authority to manage relationships with global Operations Leads to cross sell/up sell marketing tools.

·Staffed and evaluated vendor talent for executing Marketing Operation Processes 13-APAC and 8-MEA locations.

Nov 2003 - Jul 2007

Senior Manager, Catalog Sales & Marketing Operations & Associate GM

Cintas Corporation

Senior Manager, Catalog Sales & Marketing Operations, Mason, OH (02/05 – 07/07) 

Developed and implemented training and development programs for North American Catalog Sales Team.

·Managed $117,000 Catalog Product Marketing and Training budget, which included “Catalog in a Box” launch kit.

·Managed and trained over 250 sales people in 10 regional locations via Catalog Road show.

·Developed and directed 10 regional training seminars to Cintas Sales Partners, which increased, market penetration rates by 17%.

·Reviewed vendor contracts and invoice payments to ensure validity and contribute to enhanced risk management plan

·Human Resource Liaison-Led NBMBAA and NSHMBA conference Marketing recruitment efforts.

·Displayed Bias for Action and conceived, devised and hosted the inaugural National Black Belt Summit for 200 attendees.

Associate General Manager/Service Director, Puyallup, WA (11/03 – 01/05)

Managed $11,000,000/2800-customer profit center, including 6-direct/66-indirect reports and 5-Department Heads.

·Service Lead-Advance Leadership Program-Recommended reorganization that streamlined duties to save 19% in labor costs.

·Reduced outstanding 30/60-day collection accounts to <3>

·Saved 20% operating cost and decreased vehicle downtime by 33% through renegotiating existing fleet management contract.

Nov 2003 - Feb 2005

Senior Brand Manager, Residential Marketing Group

Florida Power & LIght

Senior Brand Manager, Residential Marketing Group

Leveraged external partner relationships to drive consumption of customer satisfaction and loyalty programs.

·Residential Marketing Lead – Customer Segmentation and cross-functional Customer Satisfaction and Loyalty Phase 2 teams.

·Managed vendor relationships for $11,000,000 Connect Channel Sales Initiative resulting in $965,000 first year profits.

·Evaluated marketing research and developed launch plan for Green Power renewable energy program to 750,000 customers.

·Developed cost per lead system providing real-time sales tracking scorecard for alliance partners.

·Increased vendor customer satisfaction and sales effectiveness by 60% through creating customer-profiling model.

·Improved acquisition rates by 30% and saved $15,000 in collateral development costs by implementing process improvements.

Education

Education

Skills

Skills

Six Sigma Black Belt