Summary

Accomplished marketing and communications professional with more than a decade of proven experience developing and executing strategic communications programs across a global environment. Seeking opportunity to help an organization share its story with influencers and customers using value-based messaging that grows mindshare, enhances valuation and increases sales.

Well versed in a variety of mediums and content, from generating company announcements and managing media, blogger and analyst outreach, to producing customer and product success stories and videos, blog and bylined article content, presentations and eBooks. 

Highlights

Social Media Savvy – Experience using social media as a strategic communications vehicle, from initiating LogMeIn’s presence on Twitter and content generation, to early adoption of Facebook and LinkedIn.

International Experience – Managed European media and analyst relations for Progress Software while based in the UK. Established corporate communications function and optimized agency relationships across region.

Content in Context – Skilled story teller, placing companies and technology in broader context to generate compelling content for media, analysts and customers. 

Work History

Work History
Mar 2010 - Present

Strategic Marketing and Communications Consultant

Self Employed
Jan 2009 - Mar 2010

Director, Corporate Communications

LogMeIn

Led global communications for fast-growing, public software-as-a-service (SaaS) company where I developed and implemented cross-functional public relations strategy.

  • Coordinated global network of external service providers across 10 countries. Responsible for agency reviews, contract negotiation and ongoing coordination to produce consistently high quality and quantity of media coverage across target business, trade and consumer media.
  • Provided strategic communications advice through LogMeIn’s successful 2009 initial public offering, generating positive media coverage despite extended quiet period.
  • Developed content, such as eBooks, bylined articles and presentations, for use across marketing programs, social media and communications. For example, project managed quarterly study of small and medium business (SMB) IT trends.
Jan 2008 - Dec 2008

Product Marketing Manager

Progress Software

Developed positioning, go-to-market research and sales enablement for the Progress portfolio of SOA infrastructure software products.

  • Led major positioning initiative aligning disparate products with Progress' SOA portfolio. Successfully implemented messaging for Web, collateral, and field sales and marketing to enable portfolio sales.
  • Transformed trial-based marketing process to addressed inbound lead challenge. Streamlined software download processes and implemented developer and community resources to significant increase trial-based leads.  
Aug 2006 - Jan 2008

Senior Manager, Media & Analyst Relations, EMEA

Progress Software

Managed multi-division media and analyst relations programs while based in Europe. Responsibility and budget for more than 10 external agencies.

  • Developed PR-centric repositioning strategy to define the company’s identity and image in Europe and executed communications programs to significantly increasing media coverage across the region.
  • Defined go-to-market messaging working with regional and corporate executives to bring broad product range into a cohesive story.
  • Developed and executed multi-national media events resulting in positive coverage and deepening relations with key influencers across the region.
Aug 2001 - Jul 2006

Public Relations Manager

Sonic Software (Progress Software)

Help Sonic establish the Enterprise Service Bus (ESB) market category.

Managed all aspects of media & analyst relations, generating high-impact media coverage that established the company’s brand and leadership position in a new product category.

Aug 1999 - May 2001

Account Executive

Schwartz Communications, Inc.

Cut my PR teeth at leading Boston-area high-tech PR agency. Developed PR strategies and executed media and analyst relations for multiple clients, from consumer technology to enterprise infrastructure. Built and maintained strong relationships with journalists, conference managers and industry analysts resulting in top-tier media hits, analyst coverage and speaking placements.

Education

Education

Masconomet Regional High School

Humanities

Harvard University