- Brookline US-NH
- [email protected]
Accomplished marketing and communications professional with more than a decade of proven experience developing and executing strategic communications programs across a global environment. Seeking opportunity to help an organization share its story with influencers and customers using value-based messaging that grows mindshare, enhances valuation and increases sales.
Well versed in a variety of mediums and content, from generating company announcements and managing media, blogger and analyst outreach, to producing customer and product success stories and videos, blog and bylined article content, presentations and eBooks.
Social Media Savvy – Experience using social media as a strategic communications vehicle, from initiating LogMeIn’s presence on Twitter and content generation, to early adoption of Facebook and LinkedIn.
International Experience – Managed European media and analyst relations for Progress Software while based in the UK. Established corporate communications function and optimized agency relationships across region.
Content in Context – Skilled story teller, placing companies and technology in broader context to generate compelling content for media, analysts and customers.
Led global communications for fast-growing, public software-as-a-service (SaaS) company where I developed and implemented cross-functional public relations strategy.
Developed positioning, go-to-market research and sales enablement for the Progress portfolio of SOA infrastructure software products.
Managed multi-division media and analyst relations programs while based in Europe. Responsibility and budget for more than 10 external agencies.
Help Sonic establish the Enterprise Service Bus (ESB) market category.
Managed all aspects of media & analyst relations, generating high-impact media coverage that established the company’s brand and leadership position in a new product category.
Cut my PR teeth at leading Boston-area high-tech PR agency. Developed PR strategies and executed media and analyst relations for multiple clients, from consumer technology to enterprise infrastructure. Built and maintained strong relationships with journalists, conference managers and industry analysts resulting in top-tier media hits, analyst coverage and speaking placements.