VP / Marketing
Keith McMillen Instruments
Our small Berkeley company produces innovative technology for music performance that is both innovative and stage-worthy.At the NAMM Conference, Keith McMillen was called a "mad scientist," and voted "company to watch out for," during the "Best in Show" presentation of the Batt-O-Meter and SoftStep.
I address issues that affect the growth of the sales or brand value, including customer service, product development, B2B and distributor/partner relations, import/export shipping procedures, branding, social networking, and administrative systems that enable us to more effectively bring our products to market.
The products vary widely in markets and approach: The K-Bow Bluetooth bow and emitter hardware/software suite for bowed stringed instruments ($3,000-$5,000); The StringPort polyphonic hardware interface for guitar and strings, plus software modules ($500 and up), The Softstep foot controller with sensor key technology ($289), and the Batt-O-Meter musician's battery tester ($34.95).