A passionate networker with skills in gathering information from people and media, and rarely has a deep conversation without mentioning music, technology, or science fiction literature. Over the past decade, Mike Zawitkowski has helped over 1,000 companies to leverage technology to increase exposure and revenue.
Nov 2008 - Present
VP / Marketing
Keith McMillen Instruments
Our small Berkeley company produces innovative technology for music performance that is both innovative and stage-worthy.At the NAMM Conference, Keith McMillen was called a "mad scientist," and voted "company to watch out for," during the "Best in Show" presentation of the Batt-O-Meter and SoftStep.
I address issues that affect the growth of the sales or brand value, including customer service, product development, B2B and distributor/partner relations, import/export shipping procedures, branding, social networking, and administrative systems that enable us to more effectively bring our products to market.
The products vary widely in markets and approach: The K-Bow Bluetooth bow and emitter hardware/software suite for bowed stringed instruments ($3,000-$5,000); The StringPort polyphonic hardware interface for guitar and strings, plus software modules ($500 and up), The Softstep foot controller with sensor key technology ($289), and the Batt-O-Meter musician's battery tester ($34.95).
May 2008 - Dec 2008
Mar 2008 - Dec 2008
Sep 2006 - Mar 2008
Client Relations Specialist
• Educated and guided personnel from over 600 independent record labels on the digital landscape. • Collaborated with departments to secure clients retail and consumer marketing features • Embraced, developed, then taught new software and systems to IRIS staff and clients (Twiki, Daylite, etc.) • Assisted in launch, development, and sales of sister PR company, BlinkerActive