Over the past five years, I have directed a number of marketing campaigns and worked with dozens of organizations to help them establish online presence, build and manage their brand and establish long lasting relationships with customers. My primary responsibility is to develop and guide the execution of social strategies. I help companies identify and define opportunities for social engagement. Areas include, but are not limited to: research and analysis; community development; engagement plans; content and dialogue plans; and technology implementation. I provide strategic consulting around social efforts across the enterprise that will grow the credibility and relevance of the Client’s business. Additionally, I often conduct seminars and classes on social media and using viral marketing to help people find jobs in today's challenging times.
Dec 2008 - Present
We help people find jobs using social media techniques. In the current economy, people have to be very creative in their job search. Simply sending your resume through Monster or CareerBuilder will not get you hired. The task is to sell yourself using viral techniques and building relationships using new applications such as LinkedIn, Twitter, Facebook and a whole range of other social media tools. We conduct group trainings and seminars on how to use marketing approaches that work for companies in order to brand yourself and stand out from the crowd.
Oct 2008 - Present
Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyze sales and marketing activity against goals. Responsible for marketing campaigns and building relationships with our clients.
Jun 2008 - Present
VP of Social Media
InfoTrust helps companies establish their online brand presence, effectively choose marketing channels to reach their target market, and build viral user communities. We offer companies an integrated approach to marketing services: creating an online marketing strategy with a unique value proposition, and complete technical implementation of all components of online corporate presence.