Download PDF


Currently she is an Association Services Assistant for Smith Moore & Associates. Michelle is

responsible for maintaining social media efforts, contributing to newsletters and publications, membership

database and client correspondence. She served as an Account Executive for Tehama Group

Communications, a student-managed PR agency, the president of Chico State’s chapter of International

Association of Business Communicators, and as an intern for the California Independent System Operators

where she gained experience in social media, event planning, media writing, community outreach, desktop

publishing and marketing. Michelle graduated from California State University, Chico, where she received

a bachelor’s degree in journalism with an emphasis in public relations and a minor in marketing.

Work experience

Jan 2010Present

Account Executive

Tehama Group Communications

Account lead for Therapeutic Recreation and the Graduate Program

-Created two informative postcards to generate attention for the programs

Support on the Tehama Group Communications 20th Anniversary account

-Developed a mentoring program

-Planned a PR forum and a celebration networking night

Jun 2010Present

Association Services Assistant

Smith Moore & Associates

  • Responsible for press releases for all clients
  • Responsible for maintaining Smith Moore & Associates and clients’ social media
  • Contributing to newsletters and publications
  • Proofreading and editing all outgoing publications
  • Membership database 
  • Client correspondence
Aug 2009Dec 2009

Media Relations Director

Quest Adventures
-Aided in developing and editing a 100-page plan book for Quest Adventures which included a charity event, personal program and investor relations strategies -Researched and developed 'Empower Yourself 2010' -Collaborated with team members to fully develop and implement the ‘Empower Yourself 2010’ program for the Quest Adventures organization -Generated revenue for the new business
Jun 2007Aug 2009

Communications and PR Intern

California ISO

-Created a new social media outreach program to include a Twitter account that distributed news releases and relevant industry communication -Helped to plan and facilitate press conferences for local, major and trade media -Screened calls into the media central news line -Assisted in the planning and execution of corporate materials including the ISO media kit -Assisted in the planning, coordination and implementation of events internally and externally for the ISO including company-wide all-hands meetings, special celebratory events and community outreach efforts -Updated and posted stakeholder communications to the external company website -Drafted and distributed communication to employees through the Intranet -Ordered, managed and distributed inventory of corporate promotional items -Monitored and distributed daily media relevant to the industry and company -Assisted with tours of the ISO campus for visitors such as current Chairman of the Federal Energy Regulatory Commission Jon Wellinghoff

-Helped pay for college tuition


Press Releases & Campaign


Published Stories


Finished a photojournalism course and became an proficient in digital photography 
Ad Words
Created an Ad Words campaign for Alex Marshall Studios
Proficient in PC and Mac computer platforms
Social Media applications
Twitter, Facebook, YouTube, Foursquare and My Space
The Associated Press Style, AP
Google Docs
Microsoft Office
Word, Power Point, Excel, Outlook and Publisher