A multimedia designer and developer with more than 16 years of experience in his field, Derrick Pedranti currently shares his expertise as Senior User Interface Designer at Ingram Micro, Inc. in Santa Ana, California. After graduating from high school, Derrick Pedranti enrolled at Occidental College in Eagle Rock, California, where he took Liberal Arts courses from 1988 to 1990. Seeking to shift his academic focus, Derrick Pedranti transferred to the University of Southern California (USC) in 1991 and declared his major in Business Administration with a concentration in Business Entrepreneurship. At USC from 1991 to 1993, Derrick Pedranti demonstrated his leadership potential by meriting and receiving an Outstanding Young Men of America Award in 1992. Upon receipt of his Bachelor of Science degree in Business Administration from USC, Derrick Pedranti launched his career as an entrepreneur and media professional. From January 1995 to September 1999, Derrick Pedranti served as Creative Designer at Fit & Healthy Lifestyles, Inc., where he produced a wide range of marketing and advertising materials for print and online media. The developer of the corporate website for Fit & Healthy Lifestyles, Inc., Derrick Pedranti also edited a number of software program help files and fitness books for his company. Around the end of his tenure with Fit & Healthy Lifestyles, Derrick Pedranti launched his freelance design firm, C2 Design Studio, in Irvine, California. For eight years, Derrick Pedranti delivered a vast array of print and online marketing content to clients across America through C2 Design Studio. During this time, Derrick Pedranti handled such responsibilities as web design, Internet marketing, video editing, team management, search engine optimization, and more. Over the years, Derrick Pedranti has worked as Senior Designer for investment management firm, OptionWealth, Inc.; Creative Lead and Senior Designer for 24 Hour Company; and Senior Media Technician for Spectrum Pharmaceuticals, Inc. At present, Derrick Pedranti resides in Orange County, California.
May 2007 - Present
Senior User Interface Designer
My role is to help project manage and develop interactive projects for the company and its customers. I contribute my expertise in the areas of web development, user interface design, Flash animation, internet marketing, video editing and streaming, social media design, digital signage content production, search engine marketing and presentation design.- Implemented company-wide committee called Future Think which focuses on Web 2.0 and New Marketing Techniques; led committee in effort to implement these techniques and technologies at Ingram Micro and as service offerings to Ingram's customers - Created Partner Smart microsite which supported Ingram's Creative Services Agency branding efforts; implemented Flash animation and Flash video - Designs and develops websites for Ingram's customers - Responsible for video editing and streaming video on Ingram's websites and microsites; implemented green screen technology - Designed Ingram Micro custom Facebook pages and Twitter pages - Created holiday animated eCards for Ingram Micro and the Creative Services Agency; implemented Flash animations and an interactive Flash game - Implemented successful organic Search Engine Optimization campaigns for Ingram Micro clients achieving first page even number one rankings in the major search engines including Google and Yahoo! - Creates and implements digital signage content including the integration of video, music and Flash animation; designed animated digital signage content for Staples retail stores - Develops custom HTML e-mails/newsletters and banner ads for Ingram and its customers - Performs routine site updates to Ingram's website and microsites - Designs high-end PowerPoint presentations for Ingram and its clients; creates sophisticated PowerPoint animations for major Ingram events including the implementation of Flash animations -- Ingram Micro Award of Honor / Team Contributor awards -- Key player in introducing social media to Ingram Micro -- Responsible for bringing video streaming to Ingram Micro -- My high-end work in the form of website/microsite design, internet marketing design, digital signage content production, video editing and streaming, and presentation design