Work History

Work History
Mar 2010 - Present

CEO/Founder

GMagnaMedia LLC.
  • Operations and New Media Marketing: Managed overall operations of a full service mobile production company specializing in video, audio and multimedia streaming. Created and delivered corporate and web marketing videos, live event web video streaming, video testimonials, and audio/video podcast productions using the latest video technology. 
  • Project Management: Project management of business development and strategic planning to maximize growth potential of small and intermediate business clientele. 
  • Client Relations: Provided superior service to clients by effectively communicating, responding to requests and inquiries, and/or ideas and concerns.
2007 - Present

Web Marketing

Technology Credit Union
  • New Media Marketing & Advertising: Successfully planned, designed and implemented a dynamic corporate blog and podcasting strategy that maximized the growth of credit union membership.Developed new web 2.0 marketing strategies that utilized new media marketing channels to increase credit union exposure to a greater demographic of potential members.Increased the credit union’s exposure in the press by being one of the first credit unions to blog and podcast effectively. Increased the corporation's mobile banking user base significantly by delivering a branded iPhone Location Finder/Online Banking application.  
  • Podcasting: Designed a portable in-house podcasting studio and served as the corporate podcaster.Recorded and produced podcasting scripts into various formats for delivery via the web through new media marketing channels such as the iTunes store, YouTube and the corporate Blog. 
  • Blogging:Built and designed the corporate blog using WordPress and RSS Feed technology to effectively increase search engine rankings and overall membership.Co-wrote articles and blog entries and streamed recorded podcasts within the blog infrastructure. 
  • Project Management: Managed the daily operations of the corporate website, corporate vendor relationships, created online html content, geo-targeted online ad campaigns, flash animations and Responsys email campaigns. Designed search engine marketing strategies and tracked online campaigns utilizing Google Adwords and Google Analytics.Effectively managed the web marketing budget to ensure that the budget remained on track.
2006 - 2009

Entrepreneurial Business Owner

PodCookie.com
  • Operations & Project Management: Managed overall operations and administration of dynamic multimedia streaming/podcasting company.Project management of business development and strategic planning to maximize growth potential of small and intermediate business clientele.
  • Marketing & Advertising: Successfully conceptualized, developed and innovated creative marketing strategies for advertising streaming multimedia and podcasting marketing material for small and intermediate businesses.Developed unique marketing mechanism for improving search engine rankings for clients utilizing RSS technology feeds. 
  • Client Relations: Provided superior service to clients by effectively communicating, responding to requests and inquiries, and/or ideas and concerns.
2005 - 2006

Marketing Communications/Web Producer

Evan-Moor Educational Publishers
  • Marketing & Advertising: Developed and implemented marketing material for online delivery which included web banner production, promotional email campaign graphics, html coding, dynamic product web page advertisements and streaming multimedia presentations.
  • Project Management: Spearheaded the development and initiation of a dynamic online product website for educational resource teaching called TeacherFileBox.Com.Managed the conceptualizing, developing and implementing of strategic planning for this new online product. 
  • Market Research: Tracked the effectiveness of online marketing campaigns and promotions through the utilization of web analytical tools and presented findings to project team and management. 
2003 - 2004

Marketing Communications

Symantec Corporation

  • Marketing & Project Management:Essential team member of the Global Online Sales Team for the world’s leader in Internet security technology.Instrumental in implementing project management processes for Symantec’s Global Online Sales Division and third party integration vendor relationship. 
  • Advertising: Designed creative online marketing content for Symantec Online Storefront and tracked campaigns utilizing web analytic software. 
2001 - 2003

Marketing Communications/Corporate Webmaster

Itochu Technology, Inc.

  • Marketing & Advertising: Developed corporate internal and external website presence for subsidiary office of one of Japan’s leading trading companies currently ranked seventh of Forbes International 800 list.Instrumental in the development of an online web presence and marketing communications plan. 
  • Project Management: Successfully directed all phases of marketing collateral creation including: corporate identity literature, brochures, tradeshow material, presentation and online content.Project managed creative outside agency to successfully deliver high profile projects on time and within budget.

Education

Education

Certification

Villanova University

Bachelor of Arts

San Jose State University