Strategic Department Leader responsible for revenue growth through traditional and digital Marketing; including eCommerce, go-to-market positioning and brand strategy to disrupt stagnant industry trends.
• Championed eCommerce and digital marketing initiatives to garner new traffic and increase conversions through SEO and PPC management, email marketing, landing page optimization, site merchandising, and online distribution channels
• Driven leader responsible for implementing innovative digital strategies to drive traffic to main corporate website and 3 additional related websites
• Created innovative eCommerce and digital marketing initiatives across social media channels to garner new traffic and increase conversions
• Analyzed web analytics and KPIs to improve UX, brand exposure and conversions to make strategic conclusions and critical decisions based on industry trends