Director of Digital Marketing and eCommerce
Western Fasteners Inc.
- Department leader responsible for revenue growth through both traditional and digital Marketing; including Media, PR, eCommerce, brand strategy, segmentation, and merchandising of both retail (B2C) and wholesale channels (B2B)
- Managed the design of new multi-channel eCommerce website and affiliated channels including all digital marketing campaigns to drive new segment revenue growth
- Created innovative eCommerce and digital marketing initiatives across social media channels to garner new traffic and increase conversions
- Oversaw P&L, forecasting, pricing models and managing KPI analytics to ensure success and ROI of strategic initiatives
- Managed digital marketing metrics including SEO and SEM campaign management, ecommerce website analytics, and PR
- Analyzed web analytics and KPIs to create recommendations for improving user experience, brand exposure and conversions